TThe Wonderful Company logo

The Wonderful Company

Food and Beverage Manufacturing · 618 people

Regional Sales Manager, Convenience (West)

Posted 22 Oct

What’s this role about? The Regional Sales Manager is responsible for driving sales growth and profitability within the Western US convenience channel territory. This role involves managing key retailer relationships, executing brand strategies, and overseeing distribution, pricing, and promotional programs.

Los Angeles, California
On-site
$100K – $130K
Full-time
5-10 years exp
11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064

Skills required

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Company

About The Wonderful Company Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios & Almonds supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios and Wonderful® Almonds. Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company, which also has other No. 1 brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company

NutAlmondPistachioHealthCPGConsumer Packaged Goodsand Agriculture
TThe Wonderful Company logo
1,001-5,000 employees
Food and Beverage Manufacturing
Privately Held
30k LinkedIn followers

Responsibilities

  • Territory Sales Management – Develop and execute sales plans across the assigned Convenience territory to achieve annual distribution, pricing, volume, and revenue goals. Manage business performance against established targets and identify opportunities to close gaps throughout the year.
  • Customer Development – Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors. Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.
  • Distribution & Merchandising – Secure new points of distribution across core and innovation items while improving assortment, shelf presence, and merchandising execution to maximize visibility and sales.
  • Pricing, Promotions & Trade Investment – Develop and execute customer pricing and promotional programs while managing trade investment against established budgets and ROI expectations. Evaluate performance and adjust plans based on results.
  • Business Analysis & Planning – Use customer, shipment, and syndicated data to evaluate performance, identify opportunities, develop customer recommendations, and support annual planning and forecasting.
  • Internal Collaboration – Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.

Qualification

SalesManagement & LeadershipRetailFood & Beverage
  • Convenience Channel Experience – Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators. 5+ years prior Convenience or CPG sales experience in the snacks, nuts, better-for-you categories preferred.
  • Customer Management – Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.
  • Trade Investment Management – Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.
  • Sales Forecasting & Business Analysis – Strong Excel skills and experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities. Experience with Circana and platforms preferred.
  • Presentation & Selling Skills – Demonstrated ability to develop and deliver persuasive customer presentations that translate insights into actionable recommendations.
  • Market & Competitive Analysis – Ability to evaluate category and competitive trends and turn those insights into opportunities for distribution, share, and sales growth.
  • Strategic Thinking – Demonstrated ability to develop customer and territory strategies that translate company priorities into measurable sales growth.
  • Relationship Building & Influence – Proven ability to build strong customer relationships and influence decisions across retailers, distributors, and internal partners.
  • Analytical Acumen – Ability to analyze sales, category, pricing, and customer data to identify opportunities and make sound business decisions.
  • Negotiation & Persuasion – Experience negotiating pricing, promotions, distribution, and other customer programs while balancing growth and profitability.
  • Communication – Strong written and verbal communication skills with the ability to clearly present business recommendations and sell ideas to customers.
  • Adaptability – Ability to manage changing customer priorities, competitive activity, pricing changes, and other business challenges in a fast paced environment.
  • Pay Range: $100,000 - $130,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Benefits

  • Medical coverage
  • Vision plan
  • Dental plan
  • 401k with match
  • Virtual mental health resources
  • Life coaching
  • Fitness reimbursements
  • Mentorship program
  • Discretionary bonus

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