Manager, Digital Marketing - Retail Media

About The Wonderful Company Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios & Almonds supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios and Wonderful® Almonds. Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company, which also has other No. 1 brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company

NutAlmondPistachioHealthCPGConsumer Packaged Goodsand Agriculture

T

wonderfulpistachiosandalmonds.com

1,001-5,000 employees

Food and Beverage Manufacturing

Los Angeles, CA

Privately Held

30k LinkedIn followers

• Drive demand by designing and executing full-funnel digital marketing programs exercising independent judgment to grow our brands using sponsored product, display, brand advertising and other platform-specific tools across multiple online marketplaces including, for example, Amazon, Walmart, Instacart and Target.
• Evaluate and validate data sources, analytical tools, and methodologies used to measure marketplace and campaign performance, interpret results and implement data-driven improvements for campaign effectiveness. Including bid adjustments, A/B testing and audience refinements.
• Review the work and coach junior team members to build team expertise.
• Lead, develop and maintain dashboards and automated reporting tracking key performance indicators, including return on ad spend, cost per click, click-through rate, conversion rate, revenue and revenue attribution metrics.
• Configure and optimize DSP campaigns, including audience segmentation, bid strategy, and inventory targeting, to drive performance and reach.
• Partner with brand and agency creative teams for data-driven custom display ad assets.
• Collaborate with the sales team to develop strategic approaches for engaging smaller/emerging retail media networks (RMNs), identifying growth opportunities and tailoring partnership strategies to maximize incremental reach and performance.

• At least 5 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.
• Bachelors degree in data science or marketing. MBA or MS preferred.
• CPG, specifically food and beverage experience is desirable.
• Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilities with proven success in driving scalable campaigns whilst achieving financial KPIs.
• Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundell, MAP, Carrot Ads and Criteo.
• Proficiency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining.
• Strong analytical skills and an ability to use data to formulate data driven decisions.
• Pay Range: $120,000 - $130,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Medical coverage
• Vision plan
• Dental plan
• 401k with match
• Physician consultations
• Mental health resources
• Life coaching
• Fitness reimbursements
• Mentorship program
• Learning and development resources