Brand Manager

About The Wonderful Company Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Located in California’s fertile San Joaquin Valley, our operation delivers more than 350 million pounds of nuts globally each year. Wonderful Pistachios & Almonds supplies both industrial and retail customers, offering high-quality, consistent supply and adherence to rigorous food safety standards. Our nuts can be found in stores nationwide under the flagship retail brands of Wonderful® Pistachios and Wonderful® Almonds. Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company, which also has other No. 1 brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

The Wonderful Company

NutAlmondPistachioHealthCPGConsumer Packaged Goodsand Agriculture

T

wonderfulpistachiosandalmonds.com

1,001-5,000 employees

Food and Beverage Manufacturing

Los Angeles, CA

Privately Held

30k LinkedIn followers

• Co-lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Write creative briefs and manage the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns.
• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Develop and manage marketing budget for Brand.
• Build collaborative relationships with Sales, Finance, Operations, and Product Development.

• 5-8 years proven success in brand management or consumer marketing within CPG; food or beverage experience a plus.
• MBA degree strongly preferred, BA required.
• Solid understanding of the following areas: advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
• Strong cross-functional project management skills, including leading new product development efforts.
• Excellent written and oral communication and presentation skills.
• Strong analytical skills/attention to detail required.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision.
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
• Advanced Excel and MS PowerPoint skills required.
• Pay Range: $130,000 - $145,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Medical coverage
• Vision plan
• Dental plan
• 401k with match
• Virtual mental health resources
• Life coaching
• Fitness reimbursements
• Employee community groups
• Mentorship program
• Career advancement opportunities