VP of Sales

About goodr At goodr, we’re recklessly committed to fun…blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and ‘Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you. Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target. At our core, we exist to give you permission to be unabashedly yourself…unless you’re an asshole. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner’s World, Outside, Men’s Health, Women’s Health, Bicycling, and GQ, our products prove you don’t have to choose between function and fun.

goodr

We make and sell active eyewear for anyone.

Performance EyewearRunning SunglassesAffordable Active Gearand Workplace Culture

G

goodr.com

51-200 employees

Sporting Goods Manufacturing

Inglewood, CA

2015

Privately Held

17k LinkedIn followers

• environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company
• Fun Fact: goodr celebrates every Earth Day by releasing limited-edition
• sunglasses with frames made from 100% recycled materials—and the packaging is
• 100% sustainable, too!
• Lead by example by consistently living into goodr’s values of Fun and
• Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication,
• professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role
• Ask clear questions, increase everyone’s knowledge, and empower the team so
• that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually
• grow so they become the best version of themselves
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS; the phrase “this is how we’ve always done
• it” is banned here at goodr, so don’t be afraid to push out of your comfort
• zone and encourage your team to do the same
• Lead efforts to increase overall revenue through new business development and
• expansion into new retail markets or partnerships
• policies, objectives, and initiatives
• Establish revenue targets, sales quotas, and other key performance indicators
• (KPIs) for sales team
• Design sales strategies and plans that align with company objectives,
• ensuring growth in both existing and new markets
• Monitor and evaluate the performance of the sales team, identifying new
• opportunities
• consumer engagement, brand awareness, and sales
• Work closely with all marketing teams to ensure the brand is positioned
• effectively across various retail channels
• Oversee the creation of promotional materials, special offers, and other
• incentives to boost retail sales
• strategies
• initiatives
• Collaborate with other departments such as product development, operations,
• and finance to align retail and sales strategies with broader company goals
• Advise on negotiations with retailers to secure favorable terms, placement,
• and marketing support
• Monitor competitors and market conditions, adjusting strategies to maintain a
• competitive edge
• Keep up to date on changing consumer preferences, market shifts, and emerging
• trends to anticipate future demand and adjust marketing/sales strategies
• accordingly
• Identify target customer segments and create customized marketing strategies
• to address specific needs for our retail market
• initiatives, optimizing efforts to improve profitability
• Work with our Business Intelligence and Finance teams to provide regular
• sales forecasts and report on performance against financial targets
• Ensure that the brand’s message and identity are consistent across all retail
• marketing and sales efforts
• This role is in the Retail Marketing & Sales department and will report
• directly to the Chief Marketing Officer
• Perform other related duties as assigned
• May or may not have a degree...we don’t care (bonus points for Basset Hound
• Proven retail experience within CPG and/or apparel, ideally with exposure to
• sport and/or fashion brands
• Demonstrated marketing acumen, including experience building and executing
• GTM plans
• Strong cross-functional collaborator, with the ability to align teams and
• drive outcomes
• Data-driven mindset, with the ability to translate insights into action
• performance
• Experience using Salesforce, Shopify, Netsuite and Elastic would be a BIG
• plus!
• Solid organizational skills including attention to detail and multitasking

• collaboratively and with a sense of urgency
• Is proactive and an independent problem solver! (Can you google a question?)
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Sunglasses. Duh.
• No Visa Sponsorship is available for this position.

• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for
• it!)
• Paycheck... obviously. Salary range: $180k - $215k, final number dependent on