Director of People Operations & Experience

About goodr At goodr, we’re recklessly committed to fun…blah, blah, blah, sunglasses. Guided by our four Fs, Fun, Fashionable, Functional, and ‘Ffordable, we create and sell Active Eyewear for Anyone. Whoever you are, however you move, whenever joy finds you, goodrs move with you. Founded in 2015 as a running brand, we have since evolved into an active eyewear brand, designing classic, fashion, and performance sunglasses, winter goggles, prescription shades, cases, and the occasional absurd accessory when the moment calls for it. Our products are available on goodr.com, The goodr Cabana on Abbot Kinney in Los Angeles, and at leading national retailers including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target. At our core, we exist to give you permission to be unabashedly yourself…unless you’re an asshole. We believe accessibility creates connection, and connection gives people the freedom to show up as they are. Featured in Runner’s World, Outside, Men’s Health, Women’s Health, Bicycling, and GQ, our products prove you don’t have to choose between function and fun.

goodr

We make and sell active eyewear for anyone.

Performance EyewearRunning SunglassesAffordable Active Gearand Workplace Culture

G

goodr.com

51-200 employees

Sporting Goods Manufacturing

Inglewood, CA

2015

Privately Held

17k LinkedIn followers

• Architect, scale, and govern People Operations infrastructure, workflows, and technology platforms to support rapid organizational growth
• Lead, coach, and develop the People Operations team, establishing clear expectations, service standards, and accountability
• Lead People Operations compliance and risk management across applicable federal and state employment requirements
• Oversee benefits strategy and administration, compensation operations, and related vendor partnerships
• Lead cross-functional People Operations initiatives, including employment classification, systems modernization, and operational improvements
• Lead promotion and merit cycles, masterminding the systems that reward high performance and equitable growth
• Own contract negotiations, service level agreements, and performance evaluation for third-party People Operations vendors and service providers
• Leverage workforce reporting to evaluate organizational health, drive retention, and inform executive decision-making
• Lead operational workforce planning and organizational analysis in partnership with Finance and People Operations Partners
• Serve as the primary escalation point for complex employee relations, policy development and interpretation, and workplace risk mitigation, involving the SVP for significant risk or executive matters
• Set priorities and drive execution across both teams, aligning operational roadmaps and key initiatives with broader company strategic objectives
• Lead the Workplace & Experience team, providing direction, coaching, and accountability for workplace operations, facilities management, employee experience programs, and company-wide events
• Establish operating standards, resource plans, budgets, and performance measures across both People Operations and Workplace & Experience
• This role is in the People Herd and will report directly to the SVP of People
• Perform other related duties as assigned
• Challenge the status quo ALWAYS; “this is how we’ve always done it” is banned at goodr
• Build strong internal and external relationships through clear, concise, and influential communication
• Apply seasoned leadership to manage multi-team alignment and strategic department initiatives
• Act as a primary culture carrier, leading by example and living into goodr’s values of fun and authenticity
• Drive performance and personal growth through consistent coaching, clear accountability, and monthly one-on-ones
• Mentor newer leaders on vision and strategic insights
• Connect dots within your department to ensure alignment with broader company goals
• Empower team members to make decisions within their areas of responsibility while providing clear direction, accountability, and support
• Lead by example by consistently living into goodr’s values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Own your team’s budget and ensure its accuracy
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• Advanced HR certification (SPHR, SHRM-SCP) is a plus
• 8+ years of progressive HR/People Operations experience ideally in a high-growth environment, including 3+ years leading teams or functions
• Proven ability to lead, coach, and develop high-performing teams across multiple disciplines, setting clear expectations and driving accountability
• Demonstrated experience overseeing workplace operations, facilities, vendors, and employee experience programs
• Strong expertise in employee relations, performance management, and federal and California employment laws, including multi-state compliance
• Experience overseeing payroll, benefits, compensation administration, and HRIS platforms; ADP experience preferred
• Proven track record of scaling People Operations, improving processes, and leveraging technology and automation to drive efficiency
• Strong business and financial acumen, with experience in workforce planning, budget management, and vendor negotiations
• Data-driven leader who uses workforce metrics and insights to identify opportunities and inform business decisions
• Demonstrated ability to lead organizational change, navigate ambiguity, and build trust across teams and leadership levels
• Strong communicator and collaborative partner who exercises sound judgment, challenges the status quo, and takes ownership of results
• Is proactive and an independent problem solver! (Can you google a question?)

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Paycheck... obviously. Salary range: $175k - $195k, final offer will be made within this range based on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Sunglasses. Obviously.
• No Visa Sponsorship is available for this position.