VP of Sales and Marketing

About Skyrocket Education Skyrocket was founded on the belief that quality education should be equally accessible to all. We are fueled by the desire to ensure that schools have the critical resources needed to support the academic and social/emotional maturation of every student. With an emphasis on serving schools with diverse and low-socioeconomic student populations and non-traditional learning environments, Skyrocket leadership has over a century’s worth of combined experience leading schools and operational support teams. Skyrocket’s niche expertise is in the intersection between academic and administrative performance. Providing quality education to diverse student populations while maintaining fiscal health is challenging. In fact, it is a tremendous responsibility that stymies even the most competent and compassionate administrators. Our belief is that Principals and Superintendents can’t go it alone; they need a team of folks in the background, tirelessly committed to helping realize the common goals of administrators, teachers, school staff members, students, and their families. Skyrocket offers an expansive integrated suite of support services, allowing us to leverage the breadth of our diverse team’s experience to bridge the gap between academic and operational excellence.

Skyrocket Education

Partnering with schools and fellow educators to reimagine public education and inspire all students to aim higher.

BudgetingCurriculumCareer Technical EducationMarketingSchool ImprovementDiverse Learnersand Professional Development

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skyrocket-ed.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=visit

51-200 employees

Education Administration Programs

Pasadena, CA

Privately Held

746 LinkedIn followers

• Depending on experience
• Skyrocket is an educational service provider that help schools and districts
• strengthen instruction, improve student outcomes, and run healthier operations,
• so every student has what they need to aim higher.
• The VP of Sales & Marketing will be an integral part of the foundational plans
• to build the best and most service driven sales and marketing team to provide
• educational and operational services solutions across multiple states. They will
• have a base salary with a bonus structure.
• This role will have a remote office with 20+ days in person in Pasadena, CA for
• company events and professional development activities. The VP will also travel
• for client meetings and conferences when required.
• Build a go-to-market strategy across both legacy service catalogs,
• translating market positioning into territory, account, and campaign plans.
• Manage and coach the two Account Executives team against consolidated
• pipeline, activity, and revenue targets; report attainment to the Chief
• Growth & Strategy Officer on a monthly/quarterly cadence.
• Own the sales process end-to-end; prospecting through close, renewal, and
• expansion.
• Use CRM and sales analytics to optimize territory design, capacity, and
• conversion rates as the team grows, rather than scaling headcount without a
• data basis for it.
• Execute cross-sell and bundled-pricing motions for engagements spanning
• multiple service lines.
• Maintain team coverage and continuity through staffing transitions, including
• planned leaves, using documented coverage plans.
• Recalibrate quotas, activity targets, and comp/incentive structures as real
• performance data accumulates.
• sales-enablement collateral.
• Partner with the Chief Growth & Strategy on website and PR-adjacent
• priorities, since digital presence supports both sales and public-facing
• goals.
• Build the sales and marketing team for growth; recommend and hire additional
• Sales Directors, Account Executives, and marketing roles as pipeline and
• revenue targets require, in partnership with the Chief Growth & Strategy
• Officer on timing and budget.
• Recruit, retain, and develop top-tier sales and marketing talent, building a
• culture of accountability and continuous coaching rather than relying solely
• on individual hires' prior track records.
• Implement the sales operations, revenue operations, and reporting governance
• the team needs as it scales.
• Own new hires' ramp and performance against plan, applying the same
• discipline used for the existing team's 30-60-90 day ramp process.
• Support consolidation of CRM and pipeline-reporting infrastructure across
• both companies, in partnership with the Operations function.
• Own the sales pipeline and forecast, reporting regularly to the Chief Growth
• & Strategy Officer on progress against Year One and quarterly targets.
• Track and report core marketing metrics (qualified leads, campaign
• performance, site engagement).

• Bachelor's degree preferred; equivalent progressive experience considered.
• 5–8+ years in sales leadership, with direct people-management experience over
• a multi-person sales team.
• Marketing fluency; able to direct campaigns and content even without being
• the hands-on creator.
• Experience selling into complex, long-cycle institutional buyers (K-12,
• higher ed, HR/back-office services, or government) strongly preferred, given
• buyer base.
• Track record managing a team through integration or organizational change
• without losing pipeline momentum.
• Comfortable operating with a Chief Growth & Strategy Officer, executive layer
• above, translating strategy into execution rather than setting strategy
• independently.
• industry conferences. Some evening/weekend availability required around major
• proposal deadlines.