
Marketing Services · 432 people
VP, Sales (New Business)
Posted 9 Oct
What’s this role about? The VP of Sales will lead and scale the new business engine, managing a team of over 30 sales professionals to drive revenue growth. They will shape commercial and go-to-market strategies while partnering with cross-functional teams to optimize the customer lifecycle and sales performance.
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Company
About NextRoll Inc. NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.
NextRoll Inc.
NextRoll is a marketing technology company delivering products ambitious companies rely on to grow their businesses.

Responsibilities
- Transform and scale the new business engine: Own pipeline, new logo acquisition, revenue performance and sales productivity, while evolving the organization, process and operating model to support our next phase of growth.
- Shape commercial and GTM strategy: Partner with our CEO and executive team on business and revenue strategy, including market segmentation, ICP, territory design, resource allocation, sales capacity and planning.
- Build a scalable sales motion: Design and evolve your new business sales motion while building a high-performing, multi-solution sales organization through strategic hiring, coaching, and thoughtful organizational design
- Partner across the customer lifecycle: Work closely with Customer Success to create strong post-sale transitions and, more importantly, establish the foundation for retention, customer value and expansion. Partner with Product and Marketing on positioning, launches and pipeline generation, bringing market insights back into the roadmap and GTM strategy.
- Own the new business operating rhythm: Establish rigor around pipeline health, conversion, win rates, quota attainment, sales productivity and forecast accuracy, and communicate performance, insights and actions to the executive team.
- Build momentum and shape what’s next: Establish clear priorities and measurable impact in your first two quarters, while bringing your own perspective on new business plan, team design and comp plan into 2027 planning.
- Represent AdRoll in the market: Build credibility with brand and performance marketers and agencies and serve as a compelling voice on programmatic advertising, adtech and the future of AI-driven marketing
Qualification
- 12+ years of relevant sales experience with at least 6+ years of senior leadership experience selling media, programmatic advertising or adtech to mid-market accounts and above, with ACVs from 100K+.
- A strong track record of new logo acquisition: you've built a pipeline and closed new business as a seller and as a leader.
- Deep demand side expertise with a strong understanding of the adtech ecosystem.
- Mid-market sales experience, with a record of growing new business in that segment.
- Experience leading and transforming an AI-first sales team: identified where AI tools could take over prospecting, research and admin work, and trained sellers to use them to win more deals.
- Hands-on leadership: you coach deals, join key pitches and get into the details.
- Deep knowledge of the marketer's world across brand and performance marketing, and fluency in the MarTech and RevTech ecosystem.
- Experience leading a multi-level sales organization, including managers.
- A metrics-led style: as comfortable in pipeline mechanics, conversion rates and forecasting as in pitching and storytelling.
Benefits
- Competitive salary and equity
- We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
- We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
- We offer access to Multiply Mortgage, a concierge homebuying service that provides free personalized guidance and below market mortgage rates (up to 1% below top retail lenders).
- Short and long term disability benefits at no cost to the employee
- Basic life and AD&D insurance at no cost to the employee
- 4 weeks of paid time off and work/life balance
- Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
- Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
- Up to 16 weeks of paid family leave for non-birthing parents
- Up to 12 weeks paid family leave to care for a family member
- Join a community of fellow Rollers as a member of one of our Employee Resource Groups
- Ample opportunities to volunteer with local organizations with NextRoll Gives Back
- Access to the latest AI tools and dedicated time to experiment
- For additional benefits not mentioned, visit our Careers page
- The annual base compensation range for this role is listed below. The total compensation package includes base salary, commission, equity, and benefits.
- Base Salary Ranges
- Base Salary: $224,000K – $282,450K
- Total Rewards & Incentives
- Our compensation plan is structured to reward performance against sales targets, is uncapped*, and includes accelerators for overachievement. Target sales incentives, equity, and benefits are separate from base salary and will be discussed directly with your Recruiter during the initial call.
- NextRoll’s sales compensation plan is subject to modification at the discretion of NextRoll. Uncapped Target Incentive allows reps to continue to earn a percentage of every dollar brought in beyond 100% quota attainment. Details will be provided by your Recruiter.
- The range provided is NextRoll’s reasonable estimate of the Base Salary for this role. The actual amount will be based on job-related and non-discriminatory factors. Compensation is determined using objective, gender-neutral criteria aligned to NextRoll’s job architecture, including scope of responsibility, relevant experience, skills, and geographic labor market considerations.
- NextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.
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