VP of Sales and Occupancy

About Glen Park Senior Living Glen Park Senior Living, we proudly uphold a legacy of unwavering dedication to service, guided by Mr. Tillman Pink Jr., a distinguished Senior Medical Specialist of the U.S. Army. Mr. Pink's remarkable journey includes completing Reserve Duty at USC Medical Center, earning an AA Degree from Los Angeles City College, a BS Degree from California State University, Los Angeles, an MBA degree from the University of Southern California, and two years of law school at Cleveland State University. Established in 1990, Glen Park Senior Living thrives on the principles of superior care, excellence, and respect for life. Our commitment to exceptional care is profoundly personal. Mr. Pink's experiences in caring for his family instilled in us a deep empathy for those needing extraordinary support, fueling our compassionate approach to caregiving. Glen Park Senior Living is not merely a business; it is a family mission. Alongside Mr. Pink, his wife, Mrs. Miriam Pink, contributes 40 years of healthcare industry expertise, ensuring unparalleled service. Their daughter, COO Marina Pink, represents the next generation dedicated to stability in the ever-changing healthcare landscape. The Pink family's commitment to community service led to the establishment of the Glen Park Foundation, designed to inspire the children of our staff members, helping them transform their dreams into reality. This initiative reflects our dedication to the community and the people we serve daily. Our services encompass Assisted Living, Memory Care, Respite Care, Day Care, and Hospice Care. Glen Park Senior Living operates seven state-of-the-art facilities in the following cities: Glendale, CA: 1220 Mariposa St., 1250 Boynton Street Monrovia, CA: 110 N. Mountain Ave. Long Beach, CA: 1046 E. 4th St. Valley Village, CA: 5527 Laurel Canyon Blvd. Ojai, CA: 225 N. Lomita Ave. Glendora, CA: 452 Sellers St. It’s a history of service that you can rely on because what matters to you matters at Glen Park.

Glen Park Senior Living

We treat your loved one like a movie star

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glenparkseniorliving.com

201-500 employees

Nursing Homes and Residential Care Facilities

Glendale, California

1990

Privately Held

1.8k LinkedIn followers

• Glen Park Senior Living · Southern California (field-based across seven communities: Long Beach, Glendale–Mariposa, Glendale–Boynton, Valley Village, Monrovia, Glendora, Ojai) · Full-time · Executive
• You own portfolio net census growth: +11 net occupied beds per month across seven communities, delivered through a team of Retirement Counselors you hire, train, coach and hold to their numbers.
• The number. Each community has a move-in benchmark and a net-growth target (replacement plus growth). You own the total they add up to — +25 move-ins and +11 net occupied beds per month — and you reset the benchmarks quarterly from our Net Move-In Benchmark model.
• The sales team. Recruit, train, coach and develop every Retirement Counselor. Run the new-counselor ramp so every new hire produces a first move-in within 45 days. Deliver ride-alongs and tour shadowing yourself, and leave a documented coaching outcome behind every field day.
• Growth strategy. Design and run one named Growth Initiative every month — a new referral channel, a conversion fix, a pricing or incentive test, an event program — and present the results in numbers at the monthly Growth Initiative Review.
• Speed to lead and conversion. Enforce a portfolio standard of 90%+ of inquiries contacted within 15 minutes, with after-hours inquiries contacted by 9:00 a.m. the next business day. Review inquiry → tour → move-in conversion against sector benchmarks, per community, every month.
• Referral partners. Build executive-level relationships with hospitals, skilled nursing facilities, discharge planners and regional centers (8 executive-level partner visits per month), and co-own the resident out-and-back program so residents who transfer out are tracked, visited and brought home.
• The operating rhythm. Run short weekly check-ins plus two strategic sales meetings per week; administer the Weekly Scorecard system across every sales seat; work off-track measurables to root cause (IDS); and deliver a numbers-first Monday Report to the President.
• Marketing and pricing inputs. Supervise the Marketing Campaign Manager (campaign calendar, marketing ROI by lead source), and own the Rate Playbook and Monthly Specials recommendations.
• Compliance and integrity. Ensure every admission practice complies with Title 22, company policy and ethical sales standards. Own CRM data integrity across the organization (HubSpot, Nextiva).
• Your weekly scorecard has nine measurables, reviewed every Monday: portfolio net census change (+2.5 beds/week), portfolio move-ins (6/week), communities at or above pace (4 of 6), speed to lead (≥90% within 15 minutes), scorecards from every sales seat submitted (100%), field coaching days with a documented outcome (3/week), strategic sales meetings led (2/week), new counselors in ramp coached (100%), and the Monday Report delivered (1). Your quarterly KPI bonus is scored on Net Census Growth (40%, gatekeeper), Move-In Volume & Pace (20%), Conversion & Speed to Lead (15%), Team Performance & Development (15%), and Strategy & Reporting Discipline (10%).
• Reports to the President. Directly supervises all Retirement Counselors and community sales personnel and the Marketing Campaign Manager; for sales and census performance, every Executive Director, Associate/Assistant Executive Director and Assistant Administrator answers to you with the same promptness as to the President.

• 7+ years of senior living sales experience and 5+ years of multi-site sales leadership (assisted living, memory care or CCRC)
• A documented record of raising occupancy — bring the numbers to the interview
• Experience building and coaching high-performing sales teams; you have personally closed move-ins and can still run a tour
• CRM fluency (HubSpot preferred); comfort running a weekly scorecard and reading a conversion funnel
• Working knowledge of California RCFE regulations (Title 22) and of Medi-Cal-funded pathways (ALW, CalAIM, PACE, Regional Center) is a strong plus
• Bachelor's degree in Business, Marketing, Healthcare Administration or related field; Master's preferred
• Valid California driver's license, reliable transportation and the ability to travel throughout Southern California most days — this is a field-based role and is not eligible for remote work
• Current First Aid/CPR certification or ability to obtain on hire; must clear a DOJ/FBI background check and health screening per Community Care Licensing requirements
• Two communities — Ojai and Glendora — are in a census sprint and will get the majority of your field time until they hit target. A Marketing Campaign Manager joined November 2 and reports to you. The scorecard system, performance agreements and bonus structures for the whole sales organization were signed in October 2026 — you inherit a defined operating system and a team with clear numbers, and your job is to make them grow.

• $110,000–$135,000 base salary, plus a quarterly KPI bonus of up to $5,000 (up to $20,000 per year), a $2,000 one-time bonus for each community that reaches its target census under your leadership (six milestones, $12,000 total), mileage reimbursement at the IRS rate, and a monthly cell phone stipend. Medical, dental, vision, 401(k) and PTO per company plan.
• Glen Park Senior Living is a family-owned operator of seven licensed assisted living and memory care communities in Los Angeles and Ventura Counties, serving seniors for more than 30 years. We are Great Place to Work Certified (2026–2027), run the business on EOS/Traction, and integrate pharmacy, home health and hospice services with our communities. We serve private-pay families alongside residents funded through the Assisted Living Waiver, CalAIM, PACE and Regional Center programs, so our sales leaders know both the family conversation and the referral-partner conversation.