
Construction · 4.1k people
Trade Association Partnerships Marketing Manager
Posted 19 Oct
What’s this role about? The Marketing Manager will lead the industry partner ecosystem by managing relationships with national and regional trade associations to maximize brand visibility and ROI. They will develop and execute strategic marketing campaigns and co-branded initiatives to drive business growth and support government affairs objectives.
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Company
About Amrize Amrize (NYSE: AMRZ) is building North America, as the partner of choice for professional builders with advanced branded solutions from foundation to rooftop. With over 1,000 sites and a highly efficient distribution network, we deliver for our customers in every U.S. state and Canadian province. Our 19,000 teammates uniquely serve every construction market from infrastructure, commercial and residential to new build, repair and refurbishment. Amrize achieved $11.8 billion in revenue in 2025 and is listed on the New York Stock Exchange and the SIX Swiss Exchange. We are ready to build your ambition.
Amrize

Responsibilities
- Serve as the primary liaison and account manager for key industry National, State, and Province-level trade associations, aligning mutual goals and developing annual partner engagement roadmaps.
- Move Amrize beyond static sponsorship packages to identify and secure high-impact opportunities including co-branded educational content, thought leadership positioning, joint research, co-promotion on key issues, committee access, and more.
- Partner with Government Affairs to identify the most attractive & high-value growth opportunities for Amrize at the intersection of our trade associations & government affairs programs to position Amrize as a leader in the industry
- Support the positioning of Amrize advanced branded solutions among public authorities and decision makers to build preference & loyalty, while supporting commercial teams to drive value selling, pricing & margin expansion
- Ensure Amrize stays ahead of government and public authorities' product expectations, sharing insights and key product demands with the Technology & Innovation team to be the partner of choice across all key market segments
- Lead Amrize participation in trade association conferences, annual meetings, and other events to maximize brand exposure and lead generation.
- Lead the feedback and engagement process to grow existing trade association relationships and proactively gain alignment with cross-functional partners.
- Define KPIs for association investments, track channel performance, and report on partner-driven brand impressions, leads, and overall engagement.
- Partner with sales and executive leadership to ensure partner activities support broader business development and revenue objectives.
- Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit thesebehaviors.
- Other duties as assigned
- WHAT WE’RE LOOKING FOREducation: Bachelor's degree or 5+ years of equivalent experienceField of Study Preferred: Marketing, Brand Management, CommunicationsRequired Work Experience
- 8+ years minimum of relevant brand marketing/communications experience with a proven track record of success, ideally in B2B, industrial construction, manufacturing or commercial material sectors.
- Proven experience managing relationships with trade associations, industry groups or strategic alliances as must.
- Demonstrated ability to negotiate custom partnership packages and activate non-traditional co-marketing agreements.
- Required Technical Skills: Proficient skills with Microsoft Office programs, Gmail, CRM programs (Pardot, Salesforce), Google analytics and Microsoft Office programs Travel Requirements: Up to 50%
Qualification
- Thorough knowledge of marketing principles, brand, digital and social media, advertising, creative design, and product management. Experience with web is a plus.
- Team player with a can-do attitude where no task is too big or small.
- Understanding of how industry trade associations operate and support industry-wide initiatives and platforms
- Ability to connect across a variety of teams and disciplines to drive alignment
- Highly organized with the ability to manage multiple complex partner relationships simultaneously.
- Exceptional written and oral communication skills and ability to influence stakeholders across a complex corporate environment.
- Ability to prioritize and manage simultaneous projects in a fast-paced environment and maintain effectiveness when experiencing major changes in work tasks or work environment
- Experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.
- Successful candidates must adhere to all safety protocols and proper use of Amrize approved Personal Protection Equipment ( "PPE"), including but not limited to respirators. Subject to applicable law, employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.
Benefits
- Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
- Employee Stock Purchase Plan
- Medical, Dental, Disability and Life Insurance
- Holistic Health & Well-being programs
- Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
- Paid time off & paid holidays
- Paid Parental Leave (maternity & paternity)
- Dress for your day
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