
Wellness and Fitness Services · 759 people
Membership Sales Director
Posted 13 Oct
What’s this role about? The Membership Sales Director is responsible for leading a sales team to achieve monthly membership goals through effective coaching and lead generation strategies. They must also manage CRM databases, conduct needs analyses, and represent the club at community networking events.
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Company
About Fitness Formula Clubs (FFC) Fitness Formula Clubs was established in 1984 by Founder and CEO Gale Landers and operates 10 upscale, mid and large size multi-use health, sports, fitness and spa centers throughout the Chicagoland area. If you are looking to build a career and make an impact in people's lives, FFC is where you want to be. Our relentless pursuit to exceed member expectations and employ the friendliest, most-qualified and engaged staff is fundamental to our DNA. Our clubs share a common vision of excellence designed to provide individualized member results, valued career paths for our staff and strong financial returns to our investors.
Fitness Formula Clubs (FFC)
Fitness Formula Clubs is a Chicago-based industry leader in health & wellness with 10 upscale clubs throughout the city.

Qualification
- Responsible for achieving Club’s monthly membership sales and monthly net membership goals
- Perform any and all duties in accordance with FFC’s core values; Improvement, Safety, Friendliness, Superior Service and Integrity
- Develop and implement monthly and quarterly sales action plans. Monitor and analyze the effectiveness of sales and marketing programs
- Implement lead generation strategies (prospecting events, outdoor festivals, etc.)
- Assist in recruiting, coaching, developing and mentoring the sales team
- Conduct a thorough needs analysis, present membership benefits that match the prospects needs/wants and invite prospects to become members of the club
- Build relationships and meet the needs of prospective members through engagement such as identifying needs, club tours, pipeline management and relationship marketing strategies
- Maintain proper use of CRM database, contracts and forms. Effectively track the lead source and missed sales to understand objections and establish a course of contact
- Process all membership contracts/paperwork in a timely and accurate manner
- Assist in community outreach and power prospect up to 50% self generated leads by attending networking, neighborhood, chamber, business after hours and open house events
- Network with members and guests to maximize referrals. Consistently promote and present new member and existing member referral promotions
- Staff street fairs, expos and outdoor events to generate leads and follow up with prospects
- Help staff corporate health fairs and generate new WellFIT leads
- Maintain knowledge of competition and industry trends
- Any additional duties as assigned by GM
- A team player with the ability to work directly with all departments of the club to carry out our company purpose - to enhance the lives of our members and guests by improving their overall health and well-being
- Proven experience as a manager/coach in a goal driven environment
- Strong management and development skills are essential with 3+ years supervisory/management experience
- 5 years of sales experience. Hospitality or club industry experience preferred
- Excellent personal presentation, interpersonal skills, and problem solving skills
- A college degree in marketing, communications or a related field preferred
Benefits
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
- The Membership Sales Director must be comfortable utilizing professional sales and marketing skills to lead a team of sales professionals and effectively coach them to perform sales calls, generate qualified leads, execute marketing campaigns, actively develop and participate in networking events and achieve monthly sales goals.
- Position: Membership Sales Director
- Job Type: Full-time
- Insurance: Medical, Dental, and Vision through Blue Cross Blue Shield of Illinois
- 401K: Company match
- Professional Development: FFC matches 50% of educational costs up to $200/year
- Fitness Education: Discounts on certifications (e.g., Pilates, Yoga, Personal Trainer)
- Continued Education: Access to FFC University courses and discounted certifications
- Club Membership: Complimentary access to all FFC locations.
- Discounts: 25% off Spa, Retail, and Fitness classes.
- Employee Appreciation: Programs and benefits like Pet Insurance, T-Mobile discounts, and more.
- Inclusive Culture: A welcoming and diverse team environment.
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