
Chemical Manufacturing · 5.7k people
Strategic Account Manager - BTRS
Posted 20 Oct
What’s this role about? The Strategic Account Manager is responsible for driving profitable growth and managing customer relationships within the BTRS market segments. This role involves developing strategic account plans, identifying new business opportunities, and collaborating cross-functionally to deliver value-based adhesive and sealant solutions.
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Company
About H.B. Fuller H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. Your day probably begins and ends with us. Just about everywhere you look – including the windows through which you see and the magazines you read – you’ll find industrial adhesives and sealants produced by H.B. Fuller. Most likely, we made the glue holding together your cereal box, the seals that keep your refrigerator airtight, and the specialty adhesive in your baby’s disposable diaper. While our products are virtually invisible, they play a vital role in ensuring the quality and convenience of modern life. We take pride in working with our customers to add value. At H.B. Fuller, we are committed to connecting what matters, bringing together people, products and processes that answer and solve some of the world's biggest adhesion challenges. Through our reliable, responsive technical service, we create lasting, rewarding connections with customers in the packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly and consumer goods industries. And, we are committed to building an environment where employees are engaged, challenged and given an opportunity to drive superior results. We firmly believe that our employees drive the success of the company. With long-term, profitable growth as the ultimate goal, we strive to cultivate an environment that offers stimulating and financially rewarding opportunities.
H.B. Fuller

Responsibilities
- Develop and maintain a robust sales funnel to support future growth opportunities.
- Identify, prospect, and develop new customer relationships within assigned markets.
- Dedicate approximately 50-60% of time to growth initiatives, including pursuit of larger opportunities and new business development.
- Drive diversification of the customer base and target markets.
- Achieve sales, volume, margin, and profitability objectives.
- Develop and execute short- and long-term strategic account plans.
- Drive account growth while managing profitability and business risk.
- Maintain accountability for delivering annual sales, margin, and volume targets.
- Conduct monthly business reviews with leadership.
- Negotiate pricing and commercial agreements using value-selling principles and approved pricing tools.
- Build and strengthen customer relationships through customized value propositions.
- Develop a deep understanding of customer business strategies and adhesive needs.
- Identify opportunities to expand partnerships and increase market share.
- Deliver value-based solutions that strengthen customer loyalty and reduce competitive threats.
- Serve as a trusted advisor by providing insights on industry trends, market developments, and raw material dynamics.
- Consistently utilize established sales processes and CRM tools.
- Partner effectively with R&D, Operations, Customer Service, and other internal teams to support customer needs and business objectives.
- Coordinate resources to ensure successful execution of account growth strategies.
Qualification
Required
- Minimum 6 years of industrial sales experience.
- Demonstrated success building and managing customer relationships.
- Experience proactively partnering with customers to exceed expectations.
- Ability to quickly learn and communicate technical concepts.
- Strong verbal, written, and presentation skills.
- Ability to work independently and manage a territory effectively.
- Valid driver's license.
- Ability and willingness to travel up to 50%.
- Ability to lift and carry up to 50 pounds.
Preferred
- Travel: Up to 50%
- Position Overview
- The Strategic Account Manager is responsible for growing and managing customer relationships within the Bus, Truck, Rail, and Specialty Vehicles (BTRS) market, including Trailer, Marine, Agricultural, and Heavy-Duty Truck segments. This role sells H.B. Fuller Adhesives, Sealants, and Coating technologies while driving profitable growth through strategic account management, customer development, and new business acquisition.
- The successful candidate will develop and execute account strategies, identify growth opportunities within existing and prospective customers, and partner cross-functionally with R&D, Operations, Customer Service, and Commercial teams to deliver value-based solutions that support customer success and achieve business objectives.
- Bachelor's degree in Marketing, Engineering, Business, or a related technical field.
- Experience selling adhesives, sealants, coatings, or related industrial products.
- Experience with value-based selling methodologies.
- Background supporting transportation, trailer, marine, agricultural, heavy-duty truck, or related industrial markets.
- Proven ability to drive profitable growth within strategic accounts.
- Pay is based on several factors including but not limited to education, work experience, certifications, and geographic location.
- The salary for this role is $105,000 - $135,000 + Incentive Plan.
- In addition to your salary, H.B. Fuller offers employees a competitive total rewards package including comprehensive benefits, incentive and recognitions programs, health & wellness benefits, 401K contributions, paid time off and paid holidays. Eligibility may vary.
Benefits
- Comprehensive benefits
- Incentive programs
- Recognition programs
- Health & wellness benefits
- 401K contributions
- Paid time off
- Paid holidays
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