
Hospitality · 981 people
Sales Director
Posted 19 Oct
What’s this role about? The Sales Director is responsible for executing the sales process, including business development, lead generation, and closing membership sales to maximize club revenue. They will also manage prospect pipelines, conduct club tours, and perform competitive market analysis to develop effective pricing strategies.
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Company
About Arcis Golf Recognized as one of the fastest-growing private companies in America, Arcis Golf is the premier operator of public, resort and private golf clubs in the United States with a current portfolio of nearly 70 properties in 14 states from coast to coast and with more than 6,000 employees. An industry leader, providing dynamic direction and unrivaled amenities that complement diverse playing experiences, Arcis Golf is committed to reinventing the golf and country club lifestyle experience to a level of excellence that exceeds all expectations of family, friends, co-workers, and guests of all ages.
Arcis Golf
Arcis Golf is the premier operator of nearly 70 private, resort, and public golf clubs in the U.S.

Responsibilities
- Arcis Golf team members thrive on anticipating needs, forging connections, and
- elevating experiences for our team, members, and guests. We are an inclusive
- team of unique individuals who show up each day with a grateful spirit, humble
- heart, and a genuine respect for one another.
- The Sales Director is the club's membership sales player/coach, with both an
- individual membership sales and initiation-fee target and accountability for
- total club membership sales performance. The Director personally prospects,
- conducts value-based discovery, architects personalized tours, advances
- pipeline, handles objections, creates appropriate urgency, and closes membership
- opportunities while also setting expectations, reviewing performance, coaching
- the sales team, and taking timely corrective action.
- This role partners closely with the General Manager, Membership Sales and
- Operations leaders, and club Operations to align capacity, pricing, positioning,
- the prospect and tour experience, and the actions required to achieve the club's
- membership goals.
- initiation-fee target and the club's total membership sales and
- initiation-fee targets.
- Serve as an active player/coach by personally owning a qualified pipeline and
- executing the full membership sales cycle while leading the daily performance
- of the club sales team.
- Establish and execute a focused membership prospecting plan centered on
- outbound activity, existing-member referrals and introductions, centers of
- influence, community relationships, networking, digital leads, and other
- high-value lead sources.
- Model and coach value-based selling: conduct strong discovery, understand
- each prospect's needs, interests, family and motivations, architect a
- tailored tour experience, reinforce the club's value proposition, handle
- objections, create appropriate urgency, and ask for the business.
- Ensure the team knows the club, membership options, pricing, capacity,
- programming, competitive position, and value proposition and can communicate
- them consistently and credibly.
- Run a regular pipeline and performance-management cadence using sales versus
- target, qualified pipeline, self-generated opportunities, tours, lead-to-tour
- conversion, tour-to-close conversion, activity and follow-up, CRM discipline,
- and market/CMA knowledge; identify performance gaps, diagnose root causes,
- establish specific coaching plans with measurable expectations and follow-up,
- and make timely talent or role changes when performance does not improve.
- Review every seller's pipeline for quality, stage accuracy, next steps,
- aging, conversion risk, and forecast credibility; coach opportunities and
- ensure every qualified prospect has a defined next action, scheduled
- follow-up, and disciplined progression through the pipeline.
- Set and enforce strong HubSpot discipline across the team, including timely
- and accurate contact, deal, activity, task, note, tour outcome, next-step,
- expected-revenue, and source data.
- prioritize team activity, improve follow-up, evaluate funnel performance,
- forecast results, and determine where coaching or intervention is needed.
- offerings, initiation fees, dues, positioning, local market conditions,
- development, and community changes; translate findings into prospecting,
- pricing, positioning, and sales recommendations.
- Maintain a regular operating cadence with the General Manager, Membership
- Sales and Operations leaders, and club Operations to review performance,
- capacity, pricing, lead flow, the prospect and tour experience, operational
- obstacles, and actions that may improve or protect sales.
- Build strong relationships with existing members and centers of influence and
- lead the team in generating referrals and introductions that create qualified
- membership opportunities.
- Recruit, onboard, coach, develop, and retain high-performing membership sales
- talent; continuously assess talent quality, maintain an active pipeline of
- prospective candidates and address talent gaps proactively.
- Create a culture of urgency, responsiveness, accountability, competition,
- collaboration, and exceptional prospective-member care, grounded in the Arcis
- Golf axioms.
- Represent the club professionally in the community when the activity is
- expected to generate membership awareness, referrals, introductions, or
- qualified opportunities.
Qualification
Required
- At least five years of progressive full-cycle sales experience, including
- demonstrated success in prospecting, relationship development, value-based
- selling, objection handling, and closing; prior leadership or player/coach
- responsibility is required.
- Demonstrated record of achieving individual sales targets and improving team
- or club sales performance.
- Proven ability to lead through a performance scorecard, conduct rigorous
- pipeline reviews, diagnose conversion and activity gaps, deliver effective
- coaching, establish improvement plans, and make timely performance-management
- decisions.
- Strong value-based and consultative selling skills, including the ability to
- uncover prospect needs and motivations, architect a personalized tour,
- communicate differentiated value, create appropriate urgency, and ask for the
- business.
- Advanced proficiency with HubSpot Sales Hub or a comparable CRM as a sales
- leader and user, including pipeline management, sequences, communication
- tools, dashboards, reports, forecasting, data accuracy, and team adoption.
- Strong understanding of membership sales economics, initiation-fee growth,
- pipeline coverage, conversion, capacity, pricing, and revenue forecasting.
- Exceptional professional presence, organization, responsiveness,
- communication, influence, relationship-building, and follow-through.
- Ability to partner effectively with a General Manager and Operations leaders,
- align competing priorities, and take shared action to improve the prospect
- experience and sales results.
- Ability and willingness to maintain a flexible schedule, including evenings,
- weekends, and regularly scheduled days off, as business needs require, to
- conduct prospective-member tours, coach the team, support key opportunities,
- and close new business.
- Player-Coach Leadership | Membership Growth | Value-Based Selling |
- Pipeline Coaching | Performance Management | HubSpot Discipline | CMA
- Leadership | Operations Partnership | Talent Development | Accountability
- Arcis Golf provides equal employment opportunities to all employees and
- applicants for employment and prohibits discrimination and harassment of any
Preferred
- Bachelor's degree from an accredited college or university in business,
- sales, marketing, hospitality, communications, or a related field.
- hospitality, premium lifestyle, or another relationship-driven consumer
- environment.
- HubSpot certification and advanced experience using HubSpot to drive pipeline
- discipline, reporting, forecasting, coaching, and seller accountability.
- commission-based sales professionals.
- Established relationships with relevant members, community leaders, business
- leaders, and centers of influence.
- Knowledge of and enthusiasm for golf, including the ability and willingness
- to play golf with prospective members, members, referral partners, and club
- leaders to build relationships and support membership development.
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