
Hospitality · 1.5k people
Director of Travel Industry & Leisure Sales
Posted 16 Oct
What’s this role about? The Director of Entertainment Sales is responsible for developing and executing strategic sales initiatives to drive group and transient revenue within the entertainment market segment. This role involves building executive-level relationships with studios, agencies, and production companies to position the hotel as a premier destination for entertainment industry travel.
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Company
About HEI Hotels & Resorts Founded in 1985, HEI Hotels & Resorts is one of the nation’s leading privately held hotel investment and third-party management companies. Recognizing that our success starts and ends with our associates under our pioneering culture of HEI Loves, we invest in and develop the most passionate and talented people in our industry. Our operating platform is built exclusively for institutional hotel assets in key Urban, Super-Suburban, and Resort locations. Our success is built on creating a culture of empowerment and accountability with experiences that guests appreciate, all while achieving highly profitable performance measurements. It’s a unique blend of Art and Science that has fueled our reputation and earned the trust of our unparalleled group of institutional partners.
HEI Hotels & Resorts

Responsibilities
- Develop and execute a comprehensive annual travel industry and leisure sales
- strategy aligned with hotel revenue objectives.
- Serve as the property's lead strategist for all travel industry and leisure
- sales market business.
- Identify emerging opportunities within market segment.
- Establish quarterly and annual action plans.
- Represent the hotel within the community and maintain a strong industry
- presence.
- Provide market intelligence and strategic recommendations to executive
- leadership.
- Own and achieve entertainment segment revenue goals across group, transient,
- and related ancillary revenues.
- Maximize room night production, ADR, and overall profitability from
- entertainment accounts.
- Secure preferred partnerships and negotiated rate agreements with key
- entertainment organizations.
- Develop creative strategies to increase market share within the competitive
- West Hollywood and Los Angeles hospitality markets.
- Partner closely with Revenue Management to optimize pricing, inventory, and
- production opportunities.
- Lead contract negotiations and ensure profitable deal structures.
- Coordinate closely with Catering, Events, and Operations teams to ensure
- flawless execution.
- Maintain visibility throughout the sales cycle from prospecting through
- post-event evaluation.
Qualification
Required
- Minimum 5-7 years of progressive hotel sales experience.
- Minimum 3 years selling directly into the travel industry and leisure sales
- industry.
- Demonstrated success managing both group and transient revenue streams.
- Proven ability to achieve aggressive revenue targets.
- Strong negotiation, presentation, and relationship management skills.
- Experience working within luxury, lifestyle, or upscale hotel environments.
- Proficiency with hotel sales platforms, CRM systems, and revenue analysis
- tools.
- Existing network of entertainment industry contacts.
- Experience selling within the West Hollywood, Beverly Hills, Hollywood, or
- greater Los Angeles markets.
- Experience working with luxury lifestyle brands.
- Knowledge of production travel logistics and entertainment contracting
- practices.
- Experience developing strategic partnerships with major studios, agencies,
- and media companies.
Preferred
- Increase year-round transient room night production.
- Manage key account relationships and production performance.
- Identify opportunities surrounding production schedules, award season,
- premieres, and major entertainment events.
- entertainment industry.
- Conduct regular client visits, site inspections, sales presentations, and
- networking engagements.
- Become recognized as a trusted hospitality partner within the entertainment
- community.
- Ensure high guest satisfaction and long-term client retention.
- Proactively address client issues and protect account relationships.
- Attend industry events, networking functions, industry conferences,
- premieres, and association meetings.
- Promote the hotel's brand within entertainment circles.
- Partner with marketing on entertainment-focused campaigns and promotional
- initiatives.
- Leverage personal industry relationships to create new business
- opportunities.
- Prepare monthly, quarterly, and annual revenue forecasts.
- Analyze account performance, booking pace, market conditions, and competitive
- trends.
- Deliver detailed production reports and strategic recommendations to senior
- leadership.
- Maintain accurate sales activities, pipelines, and account information within
- CRM systems.
Benefits
- HEI Hotels and Resorts is committed to providing a comprehensive benefit program
- that offers you choices for your physical, mental and financial wellness,
- creating value in your most important investment - you!
- Dental programs through Anthem Blue Cross Blue Shield as well as Vision
- insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are
- available for you to rejuvenate with time off. HEI also provides pet insurance
- through the ASPCA. For your financial wellness, HEI provides a wide array of
- coverage, including Supplemental, Spousal and Child Life insurance as well as
- Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching
- funds, and discounts through our 'YouDecide' and Hotel Room Discount programs
- provide additional incentives for choosing HEI as the employer of your future.
- Specific details and eligibility of these programs vary by location and
- employment status.
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