Regional Sales Director – Robotics & AI

About 2020 Companies 2020 Companies is an award-winning retail sales, merchandising, and experiential marketing agency headquartered in Southlake, TX. Recognized for both culture and capabilities, we’ve been named to Comparably’s 2025 Best Sales Teams, Forbes America’s Best Employers for Women 2025, and the 2025 North America Top 100 Inspiring Workplaces. We partner with some of the world’s most recognizable consumer electronics and CPG brands to drive long-term growth through tailored retail strategies, brand advocacy, full-service merchandising, experiential activations, and nationwide training programs delivered virtually, online, and in person. Our reach spans more than 600,000 retail doors across the U.S. and Canada, and our top-level field teams are trained to execute impactful brand activations, product launches, assisted sales, and consumer engagement strategies. Each year, our efforts generate more than 25 million in-person impressions and nearly $10 billion in client revenue. We have a 96%+ staffing rate and, as a Best Buy Approved Provider, we use advanced recruitment and training strategies to ensure every team is fully staffed, retail-ready, and aligned with client goals. Clients trust 2020 Companies as a strategic partner, not just a vendor. Most of our relationships span five years or more, with dedicated teams executing full-year, nationwide programs. We prioritize measurable results and continually look for new ways to improve performance and deliver greater return on investment through data-backed insights, innovative staffing, and in-store excellence. Since 1991, 2020 Companies has remained a values-led organization with a people-first culture that fuels innovation, strengthens brands, and delivers lasting results. We have been recognized on Glassdoor’s Best Places to Work list for 2023 and 2024 and are proudly Great Place to Work® Certified in both 2024 and 2025.

2020 Companies

Award-Winning Retail Sales Agency Delivering Long-Term Results Across North America.

Best Buy Approved ProviderSales and MarketingProduct DemonstrationTrainingAssisted SalesMerchandisingStaffingRecruitingConsumer Engagement and ActivationsBrand Advocacy

2

2020companies.com

10,001+ employees

Advertising Services

Southlake, Texas

1991

Privately Held

24k LinkedIn followers

• Own full P&L and ROI for the region — total revenue, unit sales, gross margin, and the cost of the regional team — with end-to-end accountability for business outcomes
• Set the region’s development pace and priorities, including which ecosystems (Education, Events & Hospitality, Industrial, Public Safety & Security) to prioritize, in what sequence, and with what resourcing, based on the region’s actual market conditions
• Design and build the actual regional team structure: FF’s standard reference model (4 vertical KAMs + 1 PAR Development Manager + 1 Pre-Sales FAE) is a starting point only — final headcount composition, role sequencing, and hiring plan are the Regional Sales Director’s call, adapted to regional realities
• Lead and manage the regional team once built: set individual and team targets and conduct regular performance reviews
• Arbitrate CRM lead routing and enforce lead-protection and non-circumvention rules between direct KAMs and PAR partners
• Represent the region in the monthly Sales Steering Committee: report pipeline health, hiring and enablement progress, and escalate cross-functional blockers (Product, Finance, Legal, HR/Comp)
• Build the business case for further investment in the region — new verticals, channel scale-up, or additional headcount — based on demonstrated ROI

Required

• Bachelor’s degree in Business, Engineering, or related field
• 8+ years of B2B sales experience with 3+ years in a sales leadership or regional/territory management role, ideally spanning multiple verticals or a direct + channel sales motion
• Demonstrated success owning a full P&L, including headcount planning and resource allocation decisions, not just executing against a pre-set team structure
• Strong cross-functional coordination skills (Product, Finance, Legal, HR) and experience presenting to senior leadership
• Willingness to travel extensively within the assigned region

Preferred

• Work Authorization: Applicants must be authorized to work in the United States full-time without current or future visa sponsorship.
• Experience standing up a new territory or region from scratch, including determining team structure and hiring sequence rather than inheriting a fixed headcount plan
• Experience selling or leading teams selling robotics, automation, or capital equipment across multiple B2B verticals
• Prior P&L or quota ownership above $10M in annual revenue
• Bilingual English/Mandarin communication skills
• We welcome every voice, and we are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We are always identifying opportunities to encourage our team to be their authentic selves, while working to provide a best-in-class experience for our employees. Whether that’s paid holidays, long-term career pathing options, personal development opportunities or professional stretch assignments, you can expect 2020 Companies to support you.

• Sales Commission: based on individual sales performance
• Group Commission: based on regional team performance
• Estimated OTE: $255,000 (base salary plus target sales and group commission; actual earnings depend on performance and the terms of the applicable commission plan)
• Regional Location: West Region; based in El Segundo and San Jose
• Healthcare + dental + vision benefits (free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere
• “Soul of Faraday” community outreach team
• About FF Robotics Ecosystem Inc.
• FF Robotics Ecosystem Inc. (Nasdaq: FFR) is a U.S.-based embodied AI robotics ecosystem company. Through EAI Devices, the EAI Brain and Developer Platform, EAI Data, and Industry Productivity Solutions, FFR is building its "Four-Core Full-Stack AI" Ecosystem. With its "One-Brain Multi-Form Multi-Capability" approach, FFR is leading the rapid growth of the U.S. robotics industry. FFR is also the first company in the U.S. to deliver both humanoid and bionic robots.