
Computers and Electronics Manufacturing · 244 people
National Account Manager
Posted 30 Oct
What’s this role about? The National Account Manager will lead Reolink’s expansion across major US retail landscapes by securing prime shelf placement and driving high-level negotiations. They are responsible for managing account profitability, optimizing SKU assortments, and collaborating with cross-functional teams to execute product launches.
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Company
About Reolink At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
Reolink
Be Prepared, Be Ahead.

Responsibilities
- expansion across major US retail landscapes. You will serve as the primary
- strategic architect for
- our retail presence, driving high-level negotiations and securing prime shelf
- placement.
- Strategic Account Acquisition: Identify and penetrate untapped Tier-1 or
- Tier-2 retail
- channels; lead the end-to-end process from initial pitch to "vendor of record"
- status.
- Top-Level Negotiation: Direct annual Joint Business Planning (JBP) and line
- reviews with
- senior buyers to optimize SKU assortments and promotional calendars.
- P&L & Margin Management: Full accountability for account profitability,
- managing MDF
- (Marketing Development Funds), RTV (Return to Vendor) rates, and backend
- rebates.
- Portfolio Strategy: Influence the product roadmap by providing market
- intelligence on
- competitor movements (e.g., Ring, Arlo, Nest) and consumer trends in the smart
- home
- security sector.
- Cross-Functional Leadership: Collaborate with Marketing and Supply Chain teams
- to ensure
- seamless execution of nationwide product launches and seasonal resets.
Qualification
- 8+ years of experience in Retail Business Development or Key Account
- Management within
- the US Consumer Electronics or Smart Home industry.
- Proven track record of managing multi-million USD accounts at Home Depot, Best
- Walmart.
- Extensive network of existing relationships with senior retail buyers in the
- Electronics categories.
- Exceptional negotiation skills with a deep understanding of US retail math and
- contract
- legalities.
- This is a hybrid position requiring 3 days onsite and 2 days remote each week.
- Pay Range
- $120,000—$150,000 USD
Interested in this role?
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