
Advertising Services · 486 people
Local Account Executive
Posted 16 Oct
What’s this role about? The Account Executive is responsible for driving revenue growth through new business development and maintaining existing client relationships within assigned territory verticals. They must consistently meet sales targets by promoting NCM's full portfolio of cinema, digital, and data-driven advertising solutions.
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Company
About NCM National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s leading preshow, The Noovie® Show is presented exclusively in 42 leading national and regional theater circuits – including the only three national chains: AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. NCM’s cinema platform comprises 18,200+ screens in more than 1,400 theatres in 190 Designated Market Areas®.
NCM
Where brands deliver their best performance.

Responsibilities
- The Account Executive - Local Sales is responsible for driving revenue growth
- through new business development, maintaining existing client relationships, and
- consistently achieving sales targets within assigned territory and category
- verticals. This role requires a proven track record of hitting sales numbers,
- maintaining robust pipeline development, and developing deep category expertise
- to provide strategic value to clients. The Account Executive cultivates and
- manages local client and agency relationships, provides tailored advertising
- solutions across NCM's full portfolio of in-cinema, digital, OOH, and integrated
- data-driven platforms, and serves as a category expert to drive client business
- outcomes. This position demands strong prospecting skills, systematic pipeline
- management, and the ability to generate significant new business while
- maintaining high client satisfaction and retention rates.
Qualification
Required
- Essential duties and responsibilities may include, but are not limited to, the
- qualifying NCM's full line of in-cinema, digital, OOH, and integrated
- data-driven solutions/platforms
- Consistently hit monthly, quarterly, and annual revenue targets with
- demonstrated accountability for results
- Maintain minimum revenue performance standards and achieve growth objectives
- year-over-year
- Track and report on sales metrics, conversion rates, and pipeline velocity
- coverage of quarterly targets
- Provide weekly pipeline updates to management including lead status,
- probability assessments, and expected close dates
- Proactively identify and qualify new opportunities through research,
- networking, and cold outreach
- Maintain accurate and up-to-date records in CRM with detailed pipeline
- progression tracking
- Implement systematic pipeline review processes to ensure consistent deal flow
- existing client relationships
- Develop and implement effective prospecting strategies to identify and engage
- new clients in designated territory
- Conduct comprehensive market research to identify growth opportunities and
- emerging prospects
- Execute cold calling, email campaigns, and networking activities to generate
- new leads
- Build relationships with key decision-makers at target agencies and direct
- clients
- Develop territory expansion plans and penetration strategies for untapped
- market segments
- Develop deep expertise in assigned vertical categories (QSR, Retail,
- Automotive, Healthcare, etc.) to become the subject matter expert
- Stay current on category trends, competitive landscape, and industry
- challenges affecting client businesses
- Provide strategic consulting and insights to clients based on category
- knowledge and market intelligence
- Attend industry conferences, trade shows, and category-specific events to
- build expertise and network
- Present category-specific sales materials, case studies, and presentations
- Collaborate with marketing team to develop category-focused marketing
- initiatives
- Build and maintain strong relationships with assigned clients, ensuring a
- deep understanding of their business needs and objectives
- Align National CineMedia's offerings with client goals and demonstrate ROI
- through data-driven solutions
- Serve as primary point of contact for all client communications and campaign
- execution
- Conduct regular business reviews and strategic planning sessions with key
- accounts
- Ensure high levels of client satisfaction and retention
- Collaborate with VP and cross-functional teams to ensure successful execution
- of advertising campaigns and initiatives
- Present compelling presentations, proposals, and pitches that highlight the
- value of National CineMedia's services
- Negotiate contracts and pricing while maintaining profit margins and company
- objectives
- Develop account-specific strategies and tactical plans for revenue growth
- Stay informed about industry trends and competitor activities to maintain
- 5+ years of experience in local sales, preferably advertising, media sales,
- and/or digital advertising
- Proven track record of consistently meeting or exceeding sales targets for
- minimum 3 consecutive years
- Demonstrated success in new business development with ability to generate
- 70%+ revenue from new accounts
- Strong pipeline management skills with experience maintaining 3x+ pipeline
- coverage
- Deep understanding of specific industry verticals with ability to develop
- category expertise
- Proven record of successful lead generation and prospecting strategies
- Strong analytical skills with ability to interpret data and draw actionable
- conclusions
- Excellent communication, presentation, negotiation, and interpersonal skills
- Proficiency in CRM software, pipeline management tools, and lead generation
- platforms
- Advanced skills in Microsoft Office Suite, particularly Excel for data
- analysis
- Ability to thrive in fast-paced, dynamic environment and adapt to evolving
- market trends
- Excellent research skills and market intelligence gathering abilities
- Self-motivated with strong work ethic and results-oriented mindset
- Ability to work independently while collaborating effectively within a team
- Ability to travel to meet with clients and attend sales meetings (minimum 80%
- local client meetings)
- Every team member of NCM is expected to understand and consistently
- demonstrate our core values
- Honor
- Innovation
- Collaboration
- Accountability
- Perseverance
- Any combination of the following experience and training (designated as required
- and/or preferred) that would provide the required knowledge and abilities is
- qualifying.
- 5-7 years in advertising sales, media sales, or related sales field with proven
- track record of hitting numbers
- Maintain pipeline coverage of 3x quarterly targets
- Generate minimum 70% of revenue from new business development
- Provide weekly pipeline updates with 95% accuracy
- Develop expertise in assigned category verticals within 6 months
- Maintain CRM data accuracy above 90%
- This job operates in a home office environment and requires a minimum of 80%
- local client meetings (face-to-face and/or video conference) in designated
- areas. This role routinely uses standard office equipment such as laptop, phone,
- printer, scanner, etc.
- Essential and marginal functions may require maintaining physical condition
- necessary for sitting for prolonged periods of time, travel requirements for
- client meetings, and presentation delivery.
- To perform this job successfully, an individual must be able to perform each
- HR@ncm.com [HR@ncm.com].
- Out-of-market applicants are welcome. Please be advised that NCM does not
- pay any relocation expenses****
Preferred
- Provide regular sales forecasts, pipeline reports, and performance updates to
- management
- Participate in weekly sales meetings and quarterly business reviews
- Document all client interactions and maintain detailed account records in CRM
- Communicate market feedback and client insights to product and marketing
- teams
Benefits
- Salary Range: Base Salary of approximately $85,000 - $125,000 annually plus
- bonus - compensation is commensurate with skills & experience.
- Dental insurance
- Vision insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- 401(k) Retirement Plan
- Life & Accidental Death & Dismemberment Insurance
- Short and Long-Term Disability Insurance
- Paid Holidays
- Paid Leave (parental, vacation, personal days and sick)
- Pet insurance
- This information is provided as the company's good faith and reasonable estimate
- of the compensation range and benefits offered for this position. The
- compensation offered to the successful applicant may vary based on factors
- including experience, skills, education, location, and other job-related
- reasons.
- NOTICE TO CALIFORNIA APPLICANTS: For details about the Personal Information We
- may receive in connection with your application with and/or employment with
- National CineMedia and your rights regarding that Personal Information, please
- see our Employee / Officer / Director / Owner / Applicant / Independent
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