Channel Manager, Players' Association Programs

About Campus Ink Printing since 1947. That's right. Over 70 years and 3 generation of experience making products for our customers. Our passion runs deep. Based in Champaign, Illinois. Ready to ship east to west across the country. Never worry about shipping charges - we always have you covered. Inspired by our students. Our student designers keep us young. Their creativity and energy help drive innovation through Campus Ink.

Campus Ink

College Students, College Athletes & College Brands. Backed by Mark Cuban. CLC's #1 Seller in NIL Apparel Sales FY26.

Screen PrintingDesignSellingand Marketing

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C

campus.ink

11-50 employees

Printing Services

Urbana, Illinois

1947

Privately Held

6.5k LinkedIn followers

Raised $6.8M

• Own the PA strategy and results
• Build and run the annual and seasonal marketing strategy for the NBPA, MLBPA and WNBPA programs.
• Own revenue goals for the vertical across D2C and wholesale, and report on progress to leadership.
• Track sales, traffic, conversion and campaign data weekly; use it to decide which players, products and channels get more investment.
• Spot "hot moments" — milestones, playoff runs, viral plays — and move fast to get product to market first.
• Drive the product pipeline
• Lead projects from ideation through launch with our art, design and licensing teams.
• Build a calendar of drops tied to each league's season, draft and marquee events.
• Keep every product within PA and university licensing approvals, from concept to final art.
• Arm the wholesale team
• Make sure wholesale always has fresh product to sell, timed to buyer calendars.
• Create and maintain product catalogs, line sheets and sell-in materials for retail partners.
• Feed sell-through and retailer insights back into the next round of product.
• Lead D2C marketing
• Plan and run campaigns across email, social, paid and site merchandising with our marketing team.
• Tell players' stories in ways that connect their college roots to their pro careers.
• Brief creative, approve assets and hold the work to a high bar for eye-catching design.
• Manage key partners
• Serve as the main day-to-day contact for our partners at the NBPA, MLBPA and WNBPA offices.
• Build relationships with athletes, agents and influencers to drive launches and content.
• Coordinate approvals, promotional commitments and co-marketing with each PA.
• First 90 days
• Know every active PA product, partner contact and approval process.
• Ship a go-to-market plan for each PA, covering D2C and wholesale.
• Launch at least one new drop with full marketing support and a wholesale catalog behind it.
• Set up a regular performance report the team can act on.
• First year
• PA programs are a growing, reliable revenue line in both channels.
• Wholesale has a steady flow of new product and partners reorder.
• The NIL Store is known as one of the go-to destinations for pro players' college gear.
• Strong, trusted relationships with all three PA offices and a roster of active athletes.

• 2–3+ years in sports marketing at a brand, league, team, players' association, agency or licensed merchandise company.
• Comfort with data: you can pull apart sales and campaign numbers and make a confident call from them.
• Experience taking projects from idea to launch across creative, product and external partners.
• Strong writing and storytelling, with a sharp eye for design and what makes fans stop scrolling.
• A self-starter who thrives with ambiguity and wants to build something new.
• A genuine love of sports and fluency in the MLB, WNBA, and other leagues.
• Annual salary: $55,000–$65,000
• 401(k) matching
• Paid time off
• Paid training
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Full-time, salaried position

• Build something new. You'll be the first dedicated owner of a vertical the whole company is betting on.
• Move fast. Our own production center means your ideas become real product in days.
• Work at the center of sports culture. Partner with the PAs, pro athletes and their agents every week.
• Grow with us. As the vertical grows, so does your team and your scope.
• If you love sports, have an eye for great marketing and want to help build the fastest-growing athlete-first apparel company in the country, we want to hear from you.