New York, NY

Lifecycle Marketing Manager

Lifecycle Marketing Manager jobs in New York, NY

$121K – $194K

Typical pay · from 15 of 18 jobs

Updated 7 Nov

About these jobs Till Financial, Cloaked and Google are hiring Lifecycle Marketing Managers in New York, NY. Typical pay runs $121K to $194K. Most roles are hybrid, with some onsite and a few remote. Employers ask for 5-10 years or 10+ years of experience, plus lifecycle marketing, CRM and data analysis skills.

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FFivetran logo
Posted 6 NovDirect apply

Lifecycle Marketing Manager

Fivetran · Software Development · 1.9k people

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New York, New York
Hybrid
Full-time
2-5 years exp
$121K – $145K

The Lifecycle Marketing Manager will own the email marketing strategy and execution to drive prospect engagement and conversion for Commercial business. They will build automated nurture journeys and collaborate with cross-functional teams to optimize prospect experiences throughout the buying funnel.

Email marketingLifecycle marketingMarketoDemand generation
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GGen Digital Inc. logo
Posted 6 NovDirect apply

Lifecycle Journey Manager, Cross-Sell & Expansion

Gen Digital Inc. · Technology, Information and Internet · 3.5k people

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New York, New York
Hybrid
Full-time
5-10 years exp
$140K – $160K

The Lifecycle Journey Manager will own the end-to-end strategy and KPIs for cross-sell and expansion, designing multi-channel journeys to increase product adoption. They will collaborate with data science and product teams to optimize AI-driven decisioning and execute structured experiments to drive monetization.

Lifecycle marketingGrowth marketingRetention marketingCross-sell strategy

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JJustworks logo
Posted 5 NovDirect apply

Marketing Operations Manager — Funnel & Lifecycle

Justworks · Human Resources Services · 1.7k people

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New York, New York
Hybrid
Full-time
5-10 years exp
$121K – $151K

The Marketing Operations Manager will own the operational processes, data requirements, and business rules to optimize prospect and customer journeys. They will partner with cross-functional teams to translate strategies into effective lead management, segmentation, and lifecycle triggers.

Marketing operationsRevenue operationsLifecycle operationsLead management
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LLyft logo
Posted 4 NovDirect apply

Growth Marketing Manager, Lifecycle

Lyft · Ground Passenger Transportation · 29k people

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New York, New York
Hybrid
Full-time
5-10 years exp
$128K – $160K

The Growth Marketing Manager will own the lifecycle marketing strategy, defining channel mixes and prioritization frameworks to drive user engagement. They will manage an experimentation program, partnering with cross-functional teams to optimize messaging and performance reporting.

Growth marketingLifecycle marketingSQLExperimentation
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WWSP logo
Posted 4 NovDirect apply

Lifecycle Project Manager- Power & Energy

WSP · Professional Services · 74k people

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Rochester, New York
On-site
Full-time
10+ years exp
$120K – $200K

The Lifecycle Project Manager will oversee the planning, execution, and financial performance of power delivery projects, including transmission lines and substations. They are responsible for managing multidisciplinary teams, ensuring project governance, and maintaining client satisfaction throughout the project lifecycle.

Project managementPower deliveryTransmission linesSubstation infrastructure
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UUpside logo
Posted 4 NovDirect apply

Senior Manager, Lifecycle Program Enablement

Upside · Internet Marketplace Platforms · 428 people

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New York, New York
Hybrid
Full-time
10+ years exp
$150K – $178K

The Senior Manager will oversee lifecycle marketing strategy, messaging quality, and creative execution across growth workstreams. They will also manage project workflows, lead the team, and champion the adoption of AI-assisted tools to optimize marketing operations.

Lifecycle marketingCRMConsumer marketingProject management
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TTill Financial logo
Posted 27 OctDirect apply

Senior Lifecycle Marketing Manager

Till Financial · Financial Services · 20 people

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New York, New York
Hybrid
Full-time
5-10 years exp
$130K – $194K

The Senior Lifecycle Marketing Manager will own the customer engagement platform, consolidating tools and managing the end-to-end lifecycle from onboarding to retention. They will design and execute strategies to drive subscriber value, reduce churn, and foster long-term engagement across email, push, and in-app channels.

Lifecycle marketingCRMRetention marketingBraze
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WWestern & Southern Financial Group logo
Posted 21 OctDirect apply

Lifecycle Marketing Strategy Senior Manager (Onsite)

Western & Southern Financial Group · Financial Services · 5.3k people

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White Plains, New York
On-site
Full-time
5-10 years exp
$162K – $200K

The Senior Manager will lead the development of comprehensive customer experience strategies and lifecycle initiatives to drive consumer growth. They will collaborate cross-functionally to execute marketing campaigns, analyze performance data, and optimize customer journeys across various channels.

Lifecycle MarketingMarketing StrategyCustomer SegmentationCustomer Journey Mapping
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GGoogle logo
Posted 20 OctDirect apply

Lifecycle Marketing Manager, Google Gemini

Google · Software Development · 330k people

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Mountain View, California
On-site
Full-time
5-10 years exp
$141K – $205K

Manage and execute the global Gemini CRM strategy while partnering with cross-functional teams to drive user growth and feature adoption. Utilize data-led insights to design and deliver impactful customer experiences across the entire user lifecycle.

Lifecycle MarketingCRM StrategyGrowth MarketingMartech
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PProlific logo
Posted 16 OctDirect apply

Lifecycle Marketing Manager

Prolific · Software Development · 1.6k people

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New York, New York
Remote
Full-time
5-10 years exp

You will be responsible for scaling and managing the lifecycle program, including onboarding, activation, retention, and reactivation strategies. Additionally, you will collaborate with cross-functional teams to define product-qualified signals and optimize the self-serve user journey.

Lifecycle marketingCRMRetention marketingGrowth marketing
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BBerry Street logo
Posted 16 OctDirect apply

Senior Lifecycle Marketing Manager

Berry Street · Software Development · 297 people

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New York, New York
On-site
Full-time
5-10 years exp

You will own the end-to-end lifecycle marketing strategy for patients, including journey design, automated buildouts, and testing. You will also manage the engineering roadmap and cross-functional collaboration to ensure data integrity and performance across all communication channels.

Lifecycle marketingCustomer.ioEmail marketingSMS marketing
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PPayPal logo
Posted 16 OctDirect apply

Senior Manager, Lifecycle Transformation & Growth

PayPal · Software Development · 36k people

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New York, New York
Hybrid
Full-time
10+ years exp
$144K – $213K

Lead the journey, audience, and content delivery workstream of PayPal’s lifecycle marketing platform transformation, including platform migration, multi-channel journey orchestration, and scaled adoption. Redesign campaign and content workflows, manage operational KPIs and partners, and report progress and roadmaps to executive leadership.

Lifecycle MarketingCRM MarketingMarketing OperationsMarketing Technology

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CChime Financial, Inc logo
Posted 15 OctDirect apply

Lifecycle Marketing Manager

Chime Financial, Inc · Financial Services · 2.5k people

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New York, New York
Hybrid
Full-time
5-10 years exp
$139K – $181K

You will design and optimize full-funnel lifecycle programs to drive member growth, revenue, and lifetime value across owned and non-owned channels. You will also collaborate with cross-functional teams to execute data-driven experiments and maintain high-quality communication standards.

Lifecycle marketingGrowth marketingA/B testingData-driven marketing
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CCloaked logo
Posted 15 OctDirect apply

Senior Product Marketing Manager, Lifecycle & Consumer Education

Cloaked · Technology, Information and Internet · 122 people

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New York, New York
Hybrid
Full-time
5-10 years exp
$150K – $175K

You will own the end-to-end customer lifecycle, including onboarding, retention, and expansion strategies across all communication channels. You will also lead consumer education initiatives to drive feature adoption and build trust with both individual and enterprise customers.

Lifecycle marketingCRMRetention marketingCustomer marketing
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BBrigit logo
Posted 15 OctDirect apply

CRM Lifecycle Manager

Brigit · Financial Services · 142 people

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New York, New York
Hybrid
Full-time
5-10 years exp
$110K – $130K

You will own the end-to-end CRM calendar, strategy, and execution across email, push, SMS, and in-app channels. You will collaborate with cross-functional teams to design personalized customer journeys that drive engagement and retention.

CRMLifecycle marketingEmail marketingIterable
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S
Posted 14 OctDirect apply

Senior Lifecycle Marketing Manager, Provider Marketing (Alma)

Spring Health

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New York, New York
Remote
Full-time
5-10 years exp
$122K – $140K

The Senior Lifecycle Marketing Manager will lead the strategy and execution of multi-channel campaigns to engage, retain, and activate the provider network. They will partner with cross-functional teams to optimize the provider journey using data-driven insights and AI-enabled marketing workflows.

Lifecycle marketingRetention marketingMulti-channel engagementMarketing automation
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MMixpanel logo
Posted 9 OctDirect apply

Digital Adoption & Lifecycle Manager

Mixpanel · Software Development · 767 people

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New York, New York
Remote
Full-time
5-10 years exp
$132K – $163K

You will design and execute end-to-end lifecycle communication programs to drive customer adoption, retention, and expansion. This involves building behavior-based segments, writing customer-facing copy, and experimenting with AI-driven approaches to scaled customer success.

Customer lifecycle managementB2B SaaSMarketing automationProduct analytics
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VVaro Bank logo
Posted 9 OctDirect apply

Lifecycle Marketing Manager

Varo Bank · Banking · 404 people

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Salt Lake City, Utah
On-site
Full-time
2-5 years exp

You will own and execute lifecycle marketing programs across onboarding, engagement, and retention to drive key business metrics. This involves designing cross-channel campaigns, managing automation journeys, and collaborating with product and data teams to optimize performance.

Lifecycle MarketingCRMBrazeCopywriting

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