Lifecycle Marketing Manager

About Varo Bank Varo is an entirely new kind of bank. All digital, mission driven, FDIC insured and designed for the way our customers live their lives. We’re working toward our mission with a team that uniquely and strategically combines banking veterans with technology experts. The banking experts provide decades of industry experience, and the tech experts can build a mobile app that offers everyone access to premium banking, including quicker access to your money, high-yield savings, and automatic saving tools. Varo. A bank for all of us.

Varo Bank

We're on a mission to bring financial inclusion and opportunity to all.

Mobile BankingUser InterfaceFinancial ServicesRisk ManagementDesign ResearchCustomer ExperienceDigital BankingFinancial InclusionFDIC InsuredBank

V

varomoney.com

501-1,000 employees

Banking

San Francisco, California

2015

Privately Held

69k LinkedIn followers

Raised $1.2B

• personalized, data-driven experiences that deepen customer relationships and
• drive long-term engagement.
• This is a highly hands-on, execution-focused role for someone who thrives in a
• fast-paced, high-growth environment and takes full ownership of lifecycle
• programs across onboarding, engagement, retention, and resurrection. You won’t
• just execute campaigns—you’ll build, optimize, and scale the systems and
• journeys that power how we communicate with millions of customers.
• You will own outcomes, not just outputs—driving key business metrics like
• primary banking conversion, product adoption, and cross-sell (e.g., lending).
• You’ll design experiments, establish test/control frameworks, and measure impact
• to continuously improve performance.
• Working closely with Product, Engineering, Research, Marketing, and Data, you
• will bring lifecycle strategies to life across email, push, SMS, content cards,
• and in-app messaging.
• Drive Lifecycle Strategy & Business Outcomes: Own lifecycle programs across
• onboarding, engagement, retention, and resurrection, with clear
• accountability for performance metrics (e.g., conversion, activation,
• retention, cross-sell).
• Build & Launch Campaigns End-to-End: Ideate, write, design, and execute
• automated, personalized cross-channel campaigns across email, push, SMS, and
• in-app surfaces.
• Hands-On Content Creation: Write your own copy and build campaign assets
• (e.g., emails, push, in-app messages), partnering with design when needed but
• able to move quickly and independently (e.g., Figma).
• Own End-to-End Program Management: Manage lifecycle programs from ideation
• through execution—including briefing, calendaring, QA, launch, optimization,
• and reporting.
• journeys, triggers, and automations within CRM platforms (e.g., Braze).
• Testing & Measurement: Design and execute A/B tests, establish test/control
• groups, and build a structured experimentation roadmap to drive continuous
• improvement.
• Data-Driven Decision Making: Analyze performance using tools like Amplitude,
• Tableau, or similar platforms, and translate insights into actionable
• improvements.
• Cross-Functional Collaboration: Partner closely with Product, Engineering,
• and Data teams to align lifecycle efforts with product experiments and
• roadmap priorities.
• Operational Excellence: Ensure campaigns are executed with precision across
• segmentation, personalization, and QA processes.

• Relevant Experience: 3–5+ years of hands-on experience managing lifecycle,
• retention, or engagement marketing programs.
• CRM & Campaign Execution: Experience with marketing automation platforms
• (e.g., Braze, Iterable, Salesforce Marketing Cloud), including journey
• orchestration.
• Hands-On Builder Mentality: Comfortable owning the full campaign lifecycle,
• including copywriting, QA, and building assets (experience with tools like
• Figma is a plus).
• Product Collaboration: Experience working closely with Product teams and
• aligning marketing with product experiments and roadmap priorities.
• segmentation, targeting, and lifecycle journey design.
• Analytical Mindset: Strong analytical and quantitative skills, with the
• ability to measure impact and drive data-informed decisions.
• Experimentation: Experience designing A/B tests, setting up control groups,
• and managing experimentation roadmaps tied to business outcomes.
• Data Tools: Experience using analytics tools such as Tableau, Amplitude, or
• similar platforms.
• Operational Rigor: Strong attention to detail across QA, documentation, and
• campaign execution.
• Communication & Collaboration: Ability to clearly communicate insights and
• work cross-functionally.
• Customer-Centric Thinking: Ability to create relevant, engaging, and on-brand
• customer experiences.
• performance-driven environment.
• Nice to Have: Experience in fintech, banking, or another regulated industry,
• Familiarity with CDPs such as Segment, Basic SQL skills or data analysis
• For cash compensation, we set standard ranges for all US-based roles based on
• function, level, and geographic location, benchmarked against similar-stage
• growth companies. Final offer amounts are determined by multiple factors as well
• as candidate experience and expertise and may vary from the identified range.
• Varo will never ask for payment to process documents, refer you to a third party
• to process applications or visas, or ask you to pay costs. Never send money to
• anyone suggesting they can provide work with Varo.  If you suspect you have
• received a phony offer, please e-mail careers@varomoney.com with the pertinent
• information and contact information.