Senior Manager, Lifecycle Transformation & Growth

About PayPal We're championing possibilities for all by making money fast, easy, and more enjoyable. Our hope is to unlock opportunities for people in their everyday lives and empower the millions of people and businesses around the world who trust, rely, and use PayPal every day. For support, visit the PayPal Help Center. https://payp.al/help For employment opportunities, check out our job openings in the 'Jobs' tab. We're an equal opportunity employer that welcomes diversity, and offer generous benefits to help you thrive at work and in your free time. NMLS#910457: https://nmlsconsumeraccess.org/

PayPal

Online PaymentsMobile CommercePayment SecurityMoney TransfersPayment ProcessingMonetization for Developersand E-commerce

P

paypal.com/us/home

10,001+ employees

Software Development

San Jose, CA

Public Company

1.7M LinkedIn followers

Raised $12.2B

• You don't just manage programs — you move mountains. At PayPal, you'll own how lifecycle marketing actually gets built and delivered in one of fintech's most ambitious marketing modernization efforts: migrating legacy platforms, standing up our next-generation lifecycle platform, and rebuilding the way journeys and content move from idea to customer. You'll orchestrate customer journeys across email, push, and in-app channels that reach hundreds of millions of consumers and merchants globally, and you'll make the process behind them faster, simpler, and repeatable. This is a high-visibility seat — the journeys you launch and the operating model you build will be showcased to the CMO and executive leadership as the face of the transformation. If you want your work felt by millions — this is your moment.
• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices
• Lead the journey, audience, and content delivery workstream of the LCMP transformation, from journey design and platform migration through scaled adoption across the business.
• Own the lifecycle journey portfolio and orchestration strategy across email, push, and in-app, spanning onboarding, activation, engagement, retention, and win-back.
• Lead the Braze platform build-out and migration from legacy platforms, including journey rationalization, template and component libraries, and channel cutover sequencing.
• Drive audience activation in partnership with the Data, Decisioning & Measurement lead, turning audiences and decisions into live, measurable journeys.
• Redesign content production and delivery, including modular content, creative workflow, approvals and compliance review, and cycle-time reduction from brief to launch.
• Partner with the AI, Orchestration & Process lead to embed future-state process standards, the Integrated Workflow Manager, and AI and automation into campaign build, QA, and launch.
• Work with embedded process partners across B2B, Consumer, Venmo, Creative, and Content to drive adoption of standard ways of working, and track progress on the adoption scorecard.
• Define and manage operational KPIs and SLAs, including cycle time, campaign volume, quality, and error rates, and run a continuous-improvement backlog so every process keeps getting faster.
• Manage systems integrators and agency partners (e.g., Adobe, Publicis Sapient) and maintain a close working partnership with MarTech IT.
• Prepare executive reports and roadmap updates, and contribute delivery capacity and sequencing input to annual planning.
• Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
• Any general requests for consideration of your skills, please Join our Talent Community.
• We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
• Notice to Applicants and Employees who reside within New York City. Click here to view the notice.

Required

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 10+ years of experience in lifecycle or CRM marketing, marketing operations, or marketing technology, with at least 3 years in a leadership or people management capacity.
• Deep hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization across complex enterprise environments.
• Track record designing, launching, and scaling multi-channel customer journeys (email, push, in-app, SMS) at enterprise scale.
• Experience defining and evolving marketing operating models, including workflow design, creative production processes, content supply chain, and CMS/DAM platforms (e.g., AEM).
• Demonstrated experience integrating AI and automation into campaign execution, such as content generation, build automation, and QA.
• Experience leading large-scale MarTech transformation programs from business case through execution, managing budgets in the $10M+ range and coordinating systems integrators or consulting partners (e.g., Publicis Sapient, Deloitte, Accenture).
• Track record of driving measurable efficiency gains — whether through cycle time reduction, campaign volume scaling, or headcount optimization — while maintaining or improving quality and compliance.
• Experience leading change management and adoption across federated, multi-business-unit teams.
• Proven ability to build compelling executive narratives and present transformation roadmaps to SVP/C-suite audiences, translating delivery and technology decisions into business outcomes.
• Comfortable operating in matrixed organizations where influence without direct authority is essential.
• Bachelor's degree required; MBA or advanced degree in a related field preferred.
• Experience in financial services, fintech, payments, or another regulated industry with formal compliance review is a strong plus.
• Background working with agile delivery methodologies and familiarity with Jira, Confluence, Asana, Workfront, or similar tools for program management is expected.
• Subsidiary
• PayPal
• Travel Percent
• 0
• The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is
• Primary Location | Pay Range
• New York City, New York: ($143,500.00 - $212,850.00 Annually)
• Additional Location(s) | Pay Range
• No other locations are assigned to this requisition currently. Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
• For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.