Lifecycle Marketing Manager

About Chime Financial, Inc Chime was created because we believe everyone can unlock financial progress, and we want to develop solutions and services to empower people to succeed. The premise upon which we started Chime is simple: basic banking services should be helpful, transparent, and easy. Our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions. By designing a member-centric banking app with easy-to-understand financial tools, we’re creating a more competitive market with options for everyday Americans. We offer access to accounts with no overdraft fees, provide members the chance to receive their pay up to 2 days early* with direct deposit, help them build credit history, and build financial literacy to hit their goals—among many other things. Since 2012, we’ve grown our team to more than 1300 Chimers across 3 offices. But more than that, we’ve expanded the products and services we offer to our members based on member feedback. And in doing so, we’ve disrupted the banking industry and changed the conversation for everyday people about money on a national level. Chime is a financial technology company, not a bank. Banking services are provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. *Early access to direct deposit funds depends on the timing of the submission of the payment file from the payer. We generally make these funds available on the day the payment file is received, which may be up to 2 days earlier than the scheduled payment date.

Chime Financial, Inc

We unite everyday people to unlock their financial progress.

C

chime.com

1,001-5,000 employees

Financial Services

San Francisco, CA

2012

Privately Held

191k LinkedIn followers

Raised $2.8B

• single-channel specialist. You'll think in terms of segments, experiments, and
• outcomes: building targeted campaigns across the channels we own—push, in-app,
• and out-of-app (email, SMS)—while connecting those touchpoints with the broader,
• non-owned channels that shape the member experience. You'll partner closely with
• cross-functional teams to turn data into segmentation, automation, and
• personalization strategies that move the business.
• This is a role with department-level impact: you'll own diverse projects,
• exercise significant independent judgment, and influence how members experience
• Chime across the full lifecycle.
• If you're creative, dedicated, and love working in a fast-paced environment
• alongside passionate colleagues, we want to meet you.
• Own full-funnel lifecycle strategy—from top of funnel through activation and
• long-term retention—building targeted campaigns that drive growth, revenue,
• and member LTV.
• Define segments and translate them into targeted, personalized campaigns
• across owned channels (push, in-app, and out-of-app), connecting them with
• the broader non-owned channels that shape the end-to-end member experience.
• Generate data-driven hypotheses and run experiments to continuously optimize
• evergreen lifecycle campaigns and transactional communications, working with
• analytics to measure impact, socialize findings, and develop next steps
• toward bigger wins.
• Develop and steward channel guidelines and governance, preserving the quality
• and integrity of our communications ecosystem.
• Collaborate and build strong relationships with partners across Product,
• Product Marketing, Engineering, Analytics, Design, User Research, CRM, and
• more to develop and deliver on shared strategies for large cross-functional
• initiatives.
• 4–6+ years of experience in lifecycle, growth, or related marketing,
• developing end-to-end campaigns from conceptualization to measurement.
• A growth-oriented, business-first mindset—you think about revenue, LTV, and
• the full funnel, not just individual channels, and you can connect owned
• channels (push, in-app, out-of-app) with the broader member experience.
• A proven track record of building segments and managing successful campaigns
• across multiple channels (email, push, SMS, in-app messaging).
• Strong experimentation chops—comfortable with A/B testing and using results
• to inform what to scale next.
• Strong analytical skills with experience in data-driven marketing and
• performance analysis.
• The ability to work cross-functionally and collaborate with various
• stakeholders, exercising significant independent judgment.
• Experience with key marketing platforms (Braze, Looker; AI tools a plus).
• A strong self-starter mindset—adaptable and able to think critically to
• develop creative solutions with limited resources.
• Below is the base salary offered for this role and level of experience.
• Full-time employees may also be eligible for bonus(es), competitive equity, and
• benefits. For commissioned roles, the base salary listed in this job description
• does not include incentive/variable pay. The actual base salary offered may be
• higher, depending on your location, skills, qualifications, and experience.
• Wage Notice
• $131,000—$181,000 USD
• At Chime, we believe that everyone can achieve financial progress. We created
• Chime—a financial technology company, not a bank*—on the premise that core
• banking services should be helpful, easy, and free. Through our user-friendly
• tools and intuitive platforms, we empower our members to take control of their
• finances and work towards their goals. Whether it's starting a savings account,
• purchasing a first car or home, launching a business, or pursuing higher
• education, we're proud to have helped millions unlock their financial potential.
• We're a team of problem solvers, dreamers, and builders with one shared
• obsession: our members. From day one, Chimers have worked tirelessly to
• out-hustle and out-execute competitors to bring our mission to life. Their grit
• and determination inspire us to work harder every day to deliver the very best
• experience possible. We each bring an owner's mindset to our work, refusing to
• be outdone and holding ourselves accountable to meet and exceed the highest bars
• for our teams, our company, and our members.
• We believe in being bold, dreaming big, and taking risks, while also working
• together, embracing our diverse perspectives, and giving each other honest
• feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer
• to see themselves as stewards of our mission to help everyday Americans unlock
• their financial progress.
• We know that to achieve our mission, we must earn and keep people's trust—so we
• hold ourselves to the highest standards of integrity in everything we do. These
• aren't just words on a wall—our values are embedded in every aspect of our
• business, serving as a north star that guides us as we work to help millions
• achieve their financial potential.
• Chime is a financial technology company, not a bank. Banking services provided

• Our in-office work policy is designed to keep you connected - with four
• days a week in the office and Fridays from home for those near one of our
• offices, plus team and company-wide events depending on location. Whether
• you’re coming in regularly or are part of our fully remote program, you’ll
• stay engaged with your work and teammates.
• Benefits that support your work and life, including backup child, elder,
• and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health, financial, and wellbeing benefits designed to support
• you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your
• choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of
• paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most
• experienced teams in FinTech and help millions unlock financial progress
• We know that great work can’t be done without a diverse team and inclusive
• environment. That’s why we specifically look for individuals of varying
• strengths, skills, backgrounds, and ideas to join our team. We believe this
• gives us a competitive advantage to better serve our members and helps us all
• grow as Chimers and individuals.
• Act, and the LA City Fair Chance Ordinance, and consistent with Canadian
• provincial and federal laws. If you have a disability or special need that
• requires accommodation during any stage of the application process, please
• contact: accommodations@chime.com [accommodations@chime.com].
• To learn more about how Chime collects and uses your personal information during