Software Development · 330k people
Lifecycle Marketing Manager, Google Gemini
Posted 20 Oct
What’s this role about? Manage and execute the global Gemini CRM strategy while partnering with cross-functional teams to drive user growth and feature adoption. Utilize data-led insights to design and deliver impactful customer experiences across the entire user lifecycle.
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Company
About Google A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh
Responsibilities
- Manage and execute the global Gemini CRM strategy and support the related
- Martech roadmap to enable user delight across multiple touchpoints.
- Maintain and manage data structures across systems to ensure smooth
- orchestration operations, trigger-based automations, and one-off
- communications.
- Utilize CRM analytics to drive customer-centric action plans and communicate
- results and insights to team leads and partner teams.
- Partner with our Product, Design, Brand and Creative teams to ensure all
- touchpoints are on-brand and impactful.
- Prioritize, test, and launch experiments and campaigns across a user’s
- lifecycle, from acquisition, onboarding and activation, to feature adoption,
- churn prevention, and resurrection.
Qualification
Required
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in growth, CRM, or lifecycle marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred
- Experience working with global teams across multiple time zones.
- Experience utilizing AI productivity tools to solve complex, multi-layered
- problems and streamline business or development workflows.
- Measurement-driven with the ability to use benchmarks and performance metrics
- to track progress, while maintaining focus on business impact.
- Strong communications skills and ability to influence stakeholders across
- cross-functional teams.
- Strong organizational and time management skills, with the ability to manage
- expectations and prioritize in an environment with multiple demands.
Benefits
- Bonus
- Equity
- Health Insurance
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