Lifecycle Journey Manager, Cross-Sell & Expansion

About Gen Digital Inc. Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock and MoneyLion. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.com Avast.com LifeLock.com MoneyLion.com Avira.com AVG.com CCleaner.com GOBankingRates.com ReputationDefender.com

Gen Digital Inc.

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GenDigital.com

5,001-10,000 employees

Technology, Information and Internet

Tempe, Arizona

Public Company

90k LinkedIn followers

Raised $950M

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
• Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
• Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
• Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
• Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
• Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
• Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
• Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

Required

• 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
• A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
• Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.
• Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts.
• Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models).
• Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority.
• Excellent written communication and a high bar for QA and detail.
• A bias toward ownership and action - you ship, learn, and iterate quickly.

Preferred

• Experience in fintech, subscription, or marketplace businesses.
• Familiarity with Hightouch, AID, or other decisioning / composable martech platforms.

• Competitive salary with a performance-based bonus scheme (up to 10%)
• Flexible working hours with hybrid / home-office options
• The chance to join a major global tech company listed on the S&P 500
• A meaningful learning & development budget and clear career growth
• Modern equipment (Mac/Windows) for work and personal use