CRM Lifecycle Manager

About Brigit We help everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, and avoid unfair fees. We don’t just reduce stress — we promote sustainable financial health. Our team comes from diverse backgrounds, but are united in the fight for our members’ financial security and freedom. With experience at Amazon, Deutsche Bank, Palantir, Two Sigma and more, our experts not only have the tools to solve financial insecurity—they’ve witnessed the problem firsthand. At big banks we’ve seen the injustice of inequality. At leading tech companies we’ve learned to build from the best. Now we’re putting both to use to change lives every day. To learn more about what is happening at Brigit, check out the latest press and news articles including information on awards Brigit has won recently (Fast Company’s Most Innovative Companies of 2022, Forbes Fintech 50 2022, Business Insider’s Most Promising Consumer Startups 2022, Built In's 2023 - 2025 Best Startups to Work For In New York City, and Built In's 2024 & 2025 Best Startups to Work for in the U.S.): https://www.hellobrigit.com/press. Read Less

Brigit

We're hiring! We help everyday Americans build a brighter financial future.

financesfinancial servicesfintechfinancial technologyand financial wellness

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B

hellobrigit.com

51-200 employees

Financial Services

New York

2017

Public Company

8.3k LinkedIn followers

Raised $113M

• You'll own the CRM calendar from end to end, shaping the strategy, planning what goes out, balancing business requests and customer fatigue across segments to deliver the optimal cadence. Own the marketplace lifecycle programs, building email, push, SMS, and in-app journeys that connect customers with offers that help them. Define the friction points and design messaging that turns them into moments of progress. You'll also help new users get started and bring lapsed ones back.
• You'll manage campaigns end to end by building email push and SMS launches hands-on in our ESP tool. You'll also write briefs, coordinate creative, and manage approvals, build/deploy campaigns and deliver results and recommendations on each program.
• Keep a pulse on performance. You'll check in on results daily, dig into what's working across channels, and use it to decide what to test next.
• Share the story behind the numbers, presenting campaign performance to business stakeholders along with what you learned and where you're headed next.
• Team up with Product, Design, Engineering, Data, and Brand to deliver an integrated experience that is aligned across timelines and priorities.
• You will ensure campaigns (including tests, segmentation and complex personalization logic) are set up, deployed, and QA-ed accurately in a timely manner. You will also troubleshoot and fix issues when they come up.

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands-on experience with a marketing automation platform like Iterable. You know how to build automated lifecycle flows, and when something breaks, you troubleshoot it and suggest a fix.
• A track record of running a full CRM calendar across multiple user segments without dropping the ball.
• A sharp eye for detail and strong follow-through. Your campaigns go out right and on time.
• A love of testing. You always have an experiment running, and you know how to read the results.
• Strong analytical skills. You set your own roadmap and KPIs and turn results into action.
• Exceptional organization and project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.
• Excellent communication skills
• Basic Figma skills are a plus.
• A creative mind and a real care for customers. You want every touchpoint to feel helpful, delightful, and on brand.
• A proactive teammate and clear communicator who's curious about new tools and ways of working.
• Comfort with basic HTML and CSS. You won't be coding emails from scratch, but you can fix a padding issue or a broken link. Handlebars experience is a plus.

• The anticipated annual base salary for this position is $110,000 - $130,000. This range does not include any other compensation components or other benefits for which an individual may be eligible (other benefits listed below). The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
• Medical, dental, and vision insurance
• 401k plan
• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace Care for covered virtual therapy sessions and unlimited on demand health support
• Monthly reimbursement to use for wifi and/or cell phone bills
• Annual reimbursement for Learning & Development
• Help hard working Americans build a brighter financial future
• High-growth company
• A dynamic, flexible and collaborative start-up work environment with a highly talented team