Growth Marketing Manager, Lifecycle

About Lyft Whether it’s an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. In 2012, Lyft was founded as one of the first ridesharing communities in the United States. Now, millions of drivers have chosen to earn on billions of rides. Lyft offers rideshare, bikes, and scooters all in one app — for a more connected world, with transportation for everyone.

Lyft

RidesharingCarpoolingTransportationCommunityridesharedriversand gigeconomy

L

lyft.com

5,001-10,000 employees

Ground Passenger Transportation

San Francisco, CA

2012

Public Company

414k LinkedIn followers

Raised $5.8B

• Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
• Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
• Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
• Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

• 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
• Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
• You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
• You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
• You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
• You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
• You’re hands-on with AI tools and have built automations or workflows that save your team time. Bonus if you’ve used Claude or Cursor.
• You have experience using monetary incentives to drive behavior change and impact
• You've built complex automated marketing journeys in a CRM platform and know how to identify when out-of-the-box functionality isn't enough

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
• Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
• The expected base pay range for this position in the New York City area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.