Regional Vice President, Sales - Supply Chain SaaS

About RELEX Solutions RELEX Solutions provides an AI platform for intelligent decision-making and automation across complex operational environments. Trusted by 600+ customers globally, RELEX helps retailers, manufacturers, and wholesalers plan, decide, and act across demand, inventory, merchandising, pricing, and supply chain operations. Built on two decades of domain expertise and a unified data foundation, the RELEX platform helps companies to deploy, connect, and scale capabilities on a single platform, to innovate at their own pace. Leading brands like ADUSA, Camco, Carhartt, COSMOS Pharmaceutical Corporation, Circle K, Dollar Tree and Family Dollar, M&S Food, PetSmart, Rituals, The Body Shop, The Home Depot, Sun Tire & Auto Service, and Vita Coco use RELEX to run and continuously evolve their operations. Learn more at: relexsolutions.com/customers

RELEX Solutions

An AI platform for intelligent decision-making and automation across retailers, manufacturers, and wholesalers.

retail planningsupply chain planningdemand forecastingautomatic replenishmentspace planningassortment planninginventory managementpromotion optimizationmarkdown optimizationplanogram optimization

R

relexsolutions.com

1,001-5,000 employees

Software Development

Helsinki, Uusimaa

2005

Privately Held

74k LinkedIn followers

Raised $814.5M

• RELEX Solutions is a global, AI-native planning software company that helps retailers, wholesalers, manufacturers, and consumer goods brands forecast demand, optimize inventory, and reduce waste.
• By combining built-in AI and agentic AI with deep retail and supply chain expertise, RELEX drives smarter decisions, higher product availability, increased sales, improved sustainability, and profitable growth at scale.
• We partner collaboratively and innovatively with our customers and leverage our world-class expertise to vastly improve forecast accuracy, optimize inventory, pricing, merchandising, and production, and plan seamlessly end-to-end, from production to shelf.
• As Regional Vice President, Retail East, you will own RELEX's growth across a major region of the USA & Canadian retail/wholesale/distribution markets. You will lead a distributed team of enterprise sellers, set the regional strategy, and build executive-level relationships with retailers who are rethinking how they plan in an AI-driven market.
• You will partner closely with BDR's, presales, alliances, customer success, and sales operations to turn our retail expertise and AI-enabled planning solutions into measurable business outcomes for customers. This is a hands-on leadership role: you will coach your team, join key deals, and shape how RELEX sells in the East Region of North America.
• Set and execute the regional sales strategy for the East, balancing new business, account hunting, account management, and farming of existing customers.
• Lead, coach, and grow a high-performing, distributed team of enterprise sellers, building an inclusive culture where diverse perspectives improve how we win.
• Build and sustain C-level relationships at large US retailers/wholesalers/distributors, positioning RELEX as a long-term strategic partner for AI-powered planning.
• Guide the team in value selling: building business cases, quantifying ROI, and connecting AI-driven forecasting and optimization to customer outcomes such as availability, margin, waste reduction, and productivity.
• Help customers separate real, practical AI value from hype, speaking credibly about how machine learning, automation, and human planners work together, including data quality, transparency, governance, and responsible-use questions.
• Use AI and analytics tools to sharpen account planning, pipeline inspection, forecast accuracy and sales coaching, and encourage the team to adopt them in their daily work.
• Work as one team with BRD's, presales, alliances, marketing, customer success, and sales operations to create the best outcomes for customers and the company.
• Keep Salesforce data accurate and use it to deliver reliable forecasts, pipeline reviews, and regional reporting.
• Represent RELEX in the market through customer events, industry forums, and partner relationships.

• 10+ years of proven solution-selling experience in enterprise software, and 5+ years leading enterprise software sales teams.
• A track record of selling into USA and Canadian retail/wholesale/distributors accounts and leading distributed teams across a multi-state territory.
• Demonstrated success in sales strategy and business growth through new business, account hunting, account management, and farming.
• A value-selling mindset and hands-on experience with value-selling tools, including business cases and ROI models.
• AI fluency: you can explain, at a business level, how AI and machine learning improve forecasting, replenishment, pricing, and workforce planning, and you can discuss data readiness, change management, and responsible-AI considerations with senior retail/wholesale/distributor executives. You do not need to be a data scientist, but you must be curious and keep learning, and partner / leverage our tech savvy industry and field strategists with customers.
• Comfort using AI-enabled sales tools, such as conversation intelligence, account research, and pipeline analytics, to improve your own and your team's performance.
• A collaborative, open-minded, down-to-earth leadership style, with a record of working effectively with BDRs, presales, alliances, and sales operations.
• A genuine commitment to customer success: you build and maintain positive, long-term, win-win client relationships.
• Excellent written and verbal communication, shown in customer interactions, proposals, internal updates, and Salesforce-based reporting and forecasting.
• Experience selling AI, machine learning or advanced analytics solutions, or planning and supply chain software, to retailers/wholesalers/distributors.
• Familiarity with retail planning domains such as demand forecasting, replenishment, merchandising, pricing and workforce management.
• Experience building and mentoring diverse sales teams and developing future sales leaders.