
Insurance · 539 people
Editorial Partnerships & Digital PR Manager
Posted 21 Oct
What’s this role about? The manager will oversee digital PR, editorial outreach, and partnerships to ensure the brand is consistently recommended across media, AI answer engines, and creator platforms. They will also manage agency relationships, develop thought-leadership programs, and leverage proprietary data to drive organic discovery.
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Company
About Next Insurance ERGO NEXT Insurance is 100% dedicated to small businesses and the self-employed. We provide online small business insurance for over 1,300 professions, from construction to consultants and restaurants. Join more than 750,000 small businesses that trust ERGO NEXT.
Next Insurance

Responsibilities
- Guide and hold accountable our external PR agency, setting clear priorities
- for editorial outreach, listicle inclusion and publisher relationships.
- Pitch story angles, insights and data that help editors understand how ERGO
- NEXT serves small businesses, and make sure we're considered when
- publications refresh their recommendation lists.
- Build a thought-leadership program, including LinkedIn publishing and media
- commentary from ERGO NEXT subject matter experts, to drive awareness and LLM
- citations.
- Identify and prioritize the editorial content that shapes small business
- purchasing decisions, including mainstream media, trade media, buyer guides,
- product roundups and "best of" rankings.
- Develop outreach strategies that secure and maintain placement in these
- high-intent recommendations.
- Track how AI answer engines cite ERGO NEXT and competitors through earned
- media, and target the sources those engines draw from most.
- Turn ERGO NEXT's original research, surveys and other data into stories that
- editors and creators want to cite.
- Own the distribution plan for each release across media, creators,
- communities and partners.
- Activate our sports and corporate sponsorships across earned media, creator
- content and community channels to drive awareness.
- Recruit and manage creator and affiliate partners who reach small business
- owners, from trade-specific voices to personal finance and entrepreneurship
- creators.
- Structure partnerships that deliver both credible third-party endorsement and
- trackable traffic.
- Partner with SEO/GEO, content, growth and social teams so earned placements
- strengthen organic visibility and conversion.
- Measure impact and use data to refine outreach strategy and prioritize the
- publications, creators and communities that matter most.
- We’re looking for someone who understands how editorial recommendations
- influence discovery and purchasing decisions.
- 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher
- relations
- Experience securing placements in buyer guides, product roundups, or
- editorial recommendations
- Strong relationship-building skills with editors, journalists, or publishers
- Familiarity with how editorial coverage influences search visibility and
- AI-driven discovery
- Comfort working with performance metrics and tracking business impact
- Someone comfortable building relationships with editors and publishers
- Someone curious about how search, media, and AI shape brand discovery
- Someone excited to build a new capability with measurable business impact
- The range displayed on this job posting reflects the minimum and maximum target
- for new hire base salaries for the position in the location(s) listed. Within
- the range, individual pay is determined by additional factors, including,
- without limitation, job-related skills, experience, and relevant education or
- training. ERGO NEXT employees are also potentially eligible for our annual
- performance-based incentive program, in addition to our benefits package,
- consisting of our partially subsidized medical plan, fully subsidized
- vision/dental options, life insurance, disability insurance, 401(k), flexible
- paid time off, parental leave and more.
- Please note, we do not ask for sensitive information via chat, text, or social
- media, and any email communications will come from the domain
- @next-insurance.com or @nextinsurance.com [http://nextinsurance.com/].
- Additionally, Next Insurance will never ask for payment, fees, or purchases to
- be made by a job applicant. All applicants are encouraged to apply directly to
- our open jobs via the careers page on our website. Interviews are generally
- conducted via Zoom video conference unless the candidate requests other
- accommodations.
- If you believe that you have been the target of an interview/offer scam by
- someone posing as a representative of Next Insurance, please do not provide any
- personal or financial information. You can find additional information about
- Trade Commission's website (https://consumer.ftc.gov/articles/job-scams
Qualification
- underrepresented people are less likely to apply to jobs unless they meet every
- single qualification. At ERGO NEXT, we are dedicated to building a diverse,
- inclusive and respectful workplace, so if you’re excited about this role but
- your past experience doesn’t align perfectly with every qualification in the job
- description, we encourage you to apply anyways. You may be just the right
- candidate for this or other roles.
- One of our core values is 'Play as a Team'; this means making sure everyone has
- an equal chance to participate and make a difference. We win by playing
- This policy applies to all terms and conditions of employment, including
- recruiting, hiring, placement, promotion, termination, layoff, recall, transfer,
- leaves of absence, compensation, and training.
Benefits
- Medical plan
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k)
- Flexible paid time off
- Parental leave
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