Digital & Scaled Customer Success Program Manager

About Asana Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed. Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward. More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana. For more information, visit www.asana.com.

Asana

The OS for human-agent teams.

work managementproductivityproject managementorganizationcollaborationand digital transformation

A

asana.com

1,001-5,000 employees

Software Development

San Francisco, California

2008

Public Company

638k LinkedIn followers

Raised $453.2M

• Digital Program Execution: Design, build, and refine campaigns and journey
• orchestrations in tools like Iterable, Outreach, Pocus, and Trig. Define
• lifecycle stages, trigger logic, and intervention sequencing while building
• and validating audiences in the CDP to ensure sound data quality before
• launch.
• Program Governance & Quality: Maintain program governance through weekly
• checks, reviewing active journeys, flagging anomalies, and ensuring live
• programs reflect current business strategy.
• Vendor Partnership Management: Own the day-to-day management of vendor
• partnerships, running standing cadences, tracking performance against KPIs,
• and handling escalations to align delivery with Scaled CS goals.
• Playbooks & Enablement: Maintain and update playbooks to reflect changes in
• the Scaled motion. Build and review enablement materials to equip the
• Customer Success team to execute programs effectively and consistently.
• Scaled Content Delivery: Plan and execute webinars and scaled content assets
• that deepen adoption and drive customer engagement, coordinating across
• Marketing and CS to align with overall strategy.
• Commercial & Cross-Functional Alignment: Collaborate across Customer Success,
• Technology, and Product Engineering to ensure programs reflect ground-level
• account reality and resolve data questions proactively.

• Demonstrates curiosity about AI tools and emerging technologies, with a
• willingness to learn and leverage them to enhance productivity,
• collaboration, or decision-making.
• 4+ years of experience in Customer Success, CS Operations, or Marketing
• Automation, with at least 2 years building digital programs in a B2B SaaS
• environment.
• Proven ability to design, build, and run customer journey orchestrations in
• tools such as Iterable, Outreach, Gainsight, or similar, including lifecycle
• stage definition, trigger logic, and audience management.
• Strong program build discipline with experience maintaining playbooks,
• managing governance processes, and ensuring quality before programs go live.
• Commercial awareness with the ability to hold credible conversations with
• Sales regarding pipeline, account risk, and deal stages.
• Proactive problem-solver with strong cross-functional collaboration skills
• and the ability to work independently on data questions without unnecessary
• escalation.
• Clear, organized communicator who builds alignment across stakeholders and
• obtains appropriate sign-off before implementing program changes.
• backgrounds, perspectives, and skills, as this is critical to helping us achieve
• our mission. If you're interested in this role and don't meet every listed
• requirement, we still encourage you to apply.
• Our comprehensive compensation package plays a big part in how we recognize you
• for the impact you have on our path to achieving our mission. We believe that
• compensation should be reflective of the value you create relative to the market
• value of your role. To ensure pay is fair and not impacted by biases, we're
• committed to looking at market value which is why we check ourselves and conduct
• a yearly pay equity audit.
• For this role, the estimated base salary range is between $147,000 - $167,000.
• The actual base salary will vary based on various factors, including market and
• individual qualifications objectively assessed during the interview process. The
• listed range above is a guideline, and the base salary range for this role may
• be modified.
• In addition to base salary, your compensation package may include additional
• components such as equity, sales incentive pay (for most sales roles), and
• benefits. If you're interviewing for this role, speak with your recruiter to
• learn more about the total compensation and benefits for this role.
• We strive to provide equitable and competitive benefits packages that support

• Career coaching & support
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences
• These are just some of the benefits we offer, and benefits may vary based on
• role, country, and local regulations. If you're interviewing for this role,
• speak with your recruiter to learn more about the total compensation and
• benefits for this role.