Assistant General Manager, Coliseum Revenue Operations

About University of Southern California Keck Medicine of USC is the University of Southern California’s medical enterprise, one of only two university-based medical systems in the Los Angeles area. Keck Medicine combines academic excellence, world-class research and state-of-the-art facilities to provide highly specialized care for some of the most acute patients in the country. Our internationally renowned physicians and scientists provide world-class patient care at Keck Hospital of USC, USC Norris Cancer Hospital, USC Verdugo Hills Hospital, USC Arcadia Hospital and more than 100 unique clinics in Los Angeles, Orange, Kern, Tulare and Ventura counties as well as Las Vegas. Keck Medical Center of USC, which includes Keck Hospital and USC Norris Cancer Hospital, is among the top 50 hospitals in the country in 8 specialties, as well as the top three hospitals in metro Los Angeles and top 10 hospitals in California, according to U.S. News & World Report’s 2024-25 Best Hospitals rankings.

University of Southern California

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Hospitals and Health Care

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• The Los Angeles Memorial Coliseum is seeking an accomplished and commercially
• minded leader to serve as its new Assistant General Manager. Reporting directly
• to the General Manager, the Assistant General Manager will develop and execute
• comprehensive revenue strategies designed to maximize venue utilization, drive
• sustainable growth and support the Coliseum’s long-term financial performance.
• Working closely with the General Manager and members of the Coliseum Executive
• Leadership Team, the Assistant General Manager will provide strategic leadership
• across the venue’s revenue-generating business lines. This individual will lead
• business development and event booking activities, identify new commercial
• opportunities, cultivate strategic partnerships and develop sales and marketing
• strategies that advance the Coliseum’s overall business objectives.
• This position is expected to report onsite 5 days a week. This position also
• requires non-traditional workhours that include evenings, weekends and/or
• holidays if necessary.
• Develop and execute a comprehensive revenue strategy that increases venue
• utilization, revenue growth and profitability while supporting the Coliseum’s
• long-term financial sustainability.
• Lead business development and event booking activities across concerts,
• sporting events, festivals, corporate events, film productions and other
• high-profile programming. Identify and pursue new opportunities that
• strengthen the Coliseum’s market position and expand its revenue base.
• Develop event proposals, structure financial offers and negotiate contracts
• and rental agreements to achieve the strongest possible financial return for
• the venue. Oversee the booking calendar and balance revenue potential with
• operational and strategic priorities.
• Establish and maintain executive-level relationships with promoters, booking
• agencies, artist representatives, sports organizations, corporate partners
• and other key industry decision-makers. Represent the Coliseum in competitive
• bid processes, at industry conferences and through networking and client
• hospitality activities.
• Lead the development of integrated sales, marketing, sponsorship, premium
• hospitality and partnership strategies that maximize event revenue, enhance
• the customer experience and strengthen the Coliseum brand.
• Collaborate closely with Coliseum Operations, Finance, Legal, Risk
• Management, Marketing, Event Management and Ticketing teams, as well as USC
• Athletics and external partners including Legends, Learfield, promoters and
• governmental agencies, to support successful event execution and commercial
• performance.
• Provide strategic and administrative leadership for the Coliseum’s
• revenue-generating operations. Establish departmental priorities,
• organizational structures, staffing plans and performance expectations;
• recruit, develop, mentor and evaluate management and professional staff; and
• implement policies and operational standards that strengthen accountability,
• customer service and revenue performance.
• Monitor business performance through key indicators such as revenue growth,
• venue utilization, profitability, event bookings and customer satisfaction.
• Research industry trends, assess market conditions and competitive
• opportunities, and recommend strategic priorities and new revenue-generating
• initiatives.
• Represent the Coliseum and USC as a senior leader within the entertainment,
• sports and venue industries. Participate in strategic planning,
• organizational initiatives and executive decision-making as a member of the
• Coliseum Executive Leadership Team, while promoting a workplace culture
• consistent with the USC Code of Ethics.
• Perform other related duties as assigned. The university reserves the right to
• add or change duties at any time.

Required

• Demonstrated experience in strategic revenue generation, business
• development, marketing and sales planning
• Proven record of successfully developing and growing revenue-generating
• programs or business lines
• Broad knowledge of business disciplines, including finance, marketing, public
• relations, sales, business development, customer service, information
• technology and legal matters
• Thorough knowledge of business metrics and revenue drivers
• Excellent communication, leadership, organizational, critical-thinking,
• analytical, management and interpersonal skills
• Exceptional negotiation skills

Preferred

• Fifteen (15) years of relevant professional experience
• The successful candidate will bring a strategic and entrepreneurial approach to
• revenue development, strong relationships within the entertainment, sports or
• venue industries, and the ability to translate market opportunities into
• measurable business results. This individual will be an effective collaborator
• and skilled negotiator who can operate across a complex organization while
• representing one of the country’s most recognized sports and entertainment
• venues.
• USC will consider for employment all qualified applicants with criminal records
• in a manner consistent with applicable laws and regulations, including the Los
• Angeles County Fair Chance Ordinance for employers and the Fair Chance
• Initiative for Hiring Ordinance, and with due consideration for patient and
• student safety. Please refer to the Background Screening Policy Appendix D
• USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu
• [uschr@usc.edu]. Inquiries will be treated as confidential to the extent
• permitted by law.
• Notice of Non-discrimination
• [https://eeotix.usc.edu/notice-of-non-discrimination/]
• Employment Equity [https://eeotix.usc.edu/equal-employment-opportunity/]
• Read USC’s Clery Act Annual Security Report
• [https://dps.usc.edu/alerts/annual-report/]
• USC is a smoke-free environment [http://policy.usc.edu/smoke-free/]
• If you are a current USC employee, please apply to this  USC job posting in
• https://wd5.myworkday.com/usc/d/inst/1$9925/9925$155381.htmld

• Health insurance
• Wealth protection
• Retirement benefits
• Professional development
• Employee perks