
Broadcast Media Production and Distribution · 4.2k people
Strategic Account Manager
Posted 28 Oct
What’s this role about? The Strategic Account Manager acts as a digital thought leader, partnering with Account Executives to develop innovative marketing solutions and drive digital revenue growth. They own client outcomes, including account planning, performance analysis, and the identification of renewal and upsell opportunities.
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Company
About Nexstar Media Group, Inc. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
Nexstar Media Group, Inc.
A leading local media company with national reach

Responsibilities
- Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
- Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
- Support station digital revenue and budget attainment.
- Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
- Translate complex capabilities and performance data into clear business recommendations.
- Educate clients and sales teams on trends, best practices, and growth opportunities.
- Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
- Conduct research and account planning to develop client-specific strategies.
- Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
- Support proposals, audience recommendations, and integrated marketing solutions.
- Analyze campaign results and convert findings into actionable insights.
- Lead performance reviews that demonstrate ROI and recommend next steps.
- Identify performance risks and opportunities that improve retention and account growth.
- Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
- Coach sales teams on digital solutions, consultative selling, and effective use of insights.
- Share market intelligence and success stories that strengthen digital selling.
- Digital revenue growth and budget attainment.
- Advertiser retention, renewal, and account expansion.
- Client satisfaction and measurable business outcomes.
- Increased sales conversion and Account Executive effectiveness.
- Compensation: $40,000 - $60,000 annual base salary, plus commission and bonus potential.
Qualification
- 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
- Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
- Proven ability to develop and present strategies that drive revenue and business results.
- Strong analytical, sales, communication, presentation, and relationship-building skills.
- Experience with research, analytics, CRM, and reporting platforms.
- Media, broadcast, agency, or digital advertising experience preferred.
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