Regional Sales Manager

About Red Bull Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

Red Bull

Red Bull Gives Wings to People and Ideas.

MarketingSalesMediaand Sports

R

redbull.com/jobs

10,001+ employees

Food and Beverage Services

Fuschl

1987

Privately Held

2.4M LinkedIn followers

• Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix.
• Price: Sells Red Bull’s recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges.
• Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.
• Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines.
• Establishes ‘Wiring Model’ that ensures communication with all regional chain decision makers.
• Routinely engages in activities to build partnerships and ‘wire’ at the regional/division/banner level at assigned chains.
• Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country.
• Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility.
• Manages T&E spending to assigned budget.
• Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions.
• Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel Lead.
• Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness.
• Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns.
• Analyses thoroughly their business/customers sales to define priorities and focus.
• Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.
• Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices.
• Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.
• Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains.
• Routinely visits DPs to ensure personal contact and open lines of communication.
• Maintains open communication with relevant Region & DP personnel to ensure effective program implementation.

• Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Should have experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
• Job type: Permanent