Global Marketing Manager, Clinical & Forensics

About Danaher Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health. We partner with customers around the world to accelerate breakthroughs from idea to impact, moving with the speed and certainty they need to advance life‑changing science. By working side‑by‑side with researchers, scientists, and clinicians, we solve their hardest problems—together, bringing the right expertise, technologies, and partners from across our portfolio to architect the most effective solutions. Through our connected ecosystem of companies operating at global scale, we help customers streamline and integrate their workflows across Life Sciences, Diagnostics, Biotechnology, and beyond—empowering them to achieve results faster, with greater confidence.

Danaher

Life SciencesDiagnosticsand Biotechnology

See all employees

D

danaher.com

10,001+ employees

Medical Equipment Manufacturing

Washington, District of Columbia

1984

Public Company

438k LinkedIn followers

Raised $8B

• Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process.
• Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness.
• Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures.
• Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution.
• Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness.

Required

• Bachelor’s degree in life sciences, marketing, business or a related field, with experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation.
• Ability to develop clear marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning.
• Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials.
• Ability to turn complex scientific and market information into clear customer-focused content, supported by strong project-management, communication and cross-functional collaboration skills.
• Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities.
• Ability to travel, including domestic and international travel and occasional overnight stays, to support customer visits, industry events and business meetings.
• Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods.

Preferred

• Clinical diagnostics, forensic toxicology, public health, regulated laboratory workflows, or medical-device and in-vitro diagnostic environments.
• Mass spectrometry or related analytical technologies, including scientific content development.
• Global campaigns or digital marketing, and working with key customers, opinion leaders or external scientific partners.
• SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com
• Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
• For more information, visit www.danaher.com.

• Health care program
• Paid time off