Senior Product Marketing Manager

About Depop We’re here to make secondhand second nature. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new. Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it. From everyday essentials to vintage and designer finds, Depop brings together a wide range of affordable styles in one place. It’s a marketplace where anyone can clear out their wardrobe or build a business, explore their style, and take part in a more circular way to shop. Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. For more information, visit our News Room here: https://news.depop.com/ Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have. If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to adjustments@depop.com

Depop

Depop is a peer-to-peer fashion marketplace where anyone can buy, sell and discover secondhand fashion.

M-CommerceSocial MediaMobileDiversityMarketplaceE-CommerceCurcularitySustainabilityand Inclusion

D

depop.com

501-1,000 employees

Technology, Information and Internet

London, England

2011

Public Company

94k LinkedIn followers

Raised $105.6M

• Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community.
• The Senior Product Marketing Manager will be focused on helping our squads roll out new products and features that let users discover their style and find items they are looking for. If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.
• Develop and deliver on the go-to-market strategy for new features; partnering closely with Product, Design, User Research, Insights, CX and Marketing teams.
• Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.
• Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns.
• Develop clear positioning and messaging that resonates with our audience segments.
• Run experiments to test hypotheses and bring analytical rigour to campaigns to inform the positioning and go-to-market for Depop’s products and propositions.
• Work cross-functionally to identify opportunities to grow and differentiate Depop by ‘connecting the dots’ between the market, our product and audience needs.
• Drive consistency of messaging across all channels (in-app, web, CRM, customer service communications) to ensure the customer sees a seamless ‘voice of the product’ no matter what channel they are using.
• Explore and execute strategies and activities to improve customer sentiment/feedback and generate more positive reviews on and off the platform.
• Key stakeholders
• Product
• Marketing
• Strategy and Operations
• Corporate communications and PR
• Seller Growth
• CRM
• Inventory and merchandising
• Design and UX research

Required

• Be curious and have an entrepreneurial mindset.
• Ideally have strong direct-to-consumer product marketing experience in a tech company.
• Be able to interpret and analyse information to make informed decisions.
• Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.
• Results and outcomes driven, with demonstrated experience working cross functionally to deliver on your plans.

Preferred

• Previous experience working in a two-sided marketplace business.
• Insight into Millennial and Gen Z behaviours and attitudes.
• Market research experience is a plus.

• Private medical insurance
• Cash plan healthcare
• Subsidised counselling
• Coaching
• Cycle to work scheme
• Employee assistance programme
• Mental health first aiders
• 25 days annual leave
• Volunteering leave
• 4-week sabbatical
• Flexible working
• Paid parental leave
• IVF leave
• Learning budget
• Life insurance
• Pension matching