Shopper Marketing Manager

About Church & Dwight Co., Inc. Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business.

Church & Dwight Co., Inc.

Consumer Products Manufacturing Company and Specialty Products Manufacturing Company

C

churchdwight.com

5,001-10,000 employees

Manufacturing

Ewing, New Jersey

1846

Public Company

121k LinkedIn followers

Raised $50M

• Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
• Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.
• Lead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns and in-store activity.
• Use shopper, category and customer data to identify opportunities, evaluate performance and optimise ROI.
• Partner with Sales, Marketing, Category Management and external agencies to create best-in-class shopper experiences.
• Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget and to a high standard.
• Act as the UK shopper marketing expert, influencing business decisions through insight, data and a deep understanding of shopper behaviour.

• Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
• Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
• Experience developing and executing successful shopper and customer marketing plans.
• Proven ability to manage significant budgets and evaluate investment performance.
• Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
• Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
• Knowledge of Nielsen, Kantar and other relevant insight tools.
• Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
• Excellent communication, influencing and stakeholder management skills.
• Experience working collaboratively with cross-functional teams, agencies and external partners.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A commercially curious, shopper-focused mindset with the confidence to challenge, innovate and drive continuous improvement.
• Highly organised, proactive and accountable, with a positive and solution-focused approach.

• This is an exciting opportunity to make a significant impact in a growing FMCG business. You'll have the chance to influence how we invest, shape shopper experiences across major UK retailers and work with some of our biggest brands to drive measurable business growth.
• If you're passionate about understanding shoppers, delivering commercial results and creating best-in-class activation, we'd love to hear from you.
• This role is based at our site based in our London Office, Close to Euston and St Pancras Station.
• Working hours are 37 per week: Monday – Thursday 9-5pm and Friday 9-4.30pm.
• In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus and membership of a health cash plan.
• For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/