Manager, Product Marketing – Interactive Content

About Aristocrat Gaming Aristocrat Gaming is a division of Aristocrat Leisure Limited (ALL) and is the leading designer, manufacturer and distributor of Class 3 and Class 2 land-based slot games. With over 7,500 employees working in 20 locations across the globe, the company’s mission is to bring joy to life through the power of play. From award-winning games and hardware to unique game mechanics and leading performance, Aristocrat Gaming delivers the best seat in the house wherever and whenever the world plays. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!

Aristocrat Gaming

TechnologyGamingand Manufacturing

A

aristocratgaming.com

5,001-10,000 employees

Gambling Facilities and Casinos

North Ryde, NSW

1953

Public Company

178k LinkedIn followers

• Support the Director, Product Marketing – Interactive Content in developing and delivering product marketing plans for Aristocrat’s interactive content portfolio.
• Convert product roadmaps, studio priorities, customer needs, and market insights into clear positioning, messaging, value propositions, and go-to-market recommendations.
• Coordinate launch readiness across Product, Commercial, Creative, Customer Marketing, Digital and MarTech, Marketing Analytics, Marketing Operations, and regional collaborators.
• Build and maintain high-quality product marketing materials, including launch briefs, sales enablement, pitch content, product narratives, FAQs, and customer-facing assets.
• Partner with Commercial and customer-facing teams to understand market needs, equip teams with relevant content, and gather feedback that improves future launches and messaging.
• Work with Creative and production partners to develop campaign and launch assets that are on brief, on brand, accurate, timely, and fit for channel and audience.
• Collaborate with Marketing Analytics and relevant partners to define appropriate measures of success, review performance, and turn findings into practical recommendations.
• Maintain clear launch plans, achievements, dependencies, risks, approvals, and status updates, raising trade-offs and decisions when needed.
• Help manage product information and marketing assets so teams can access current, approved, and consistent materials.
• Partner with Product Communications and PR collaborators on accurate, coordinated narratives for interactive product and content announcements.
• Develop strong connections with studios, Product, Commercial, and regional teams, balancing global consistency with market and customer relevance.
• Monitor competitor, category, customer, and market developments and synthesize insights that inform positioning and activation.
• Ensure product marketing work follows brand, legal, compliance, responsible gaming, governance, and jurisdictional requirements across applicable markets.
• Contribute to enhanced product marketing processes, templates, planning routines, and methods of working across Global Regulated Marketing.
• Represent the interactive content product marketing team in cross-functional forums and provide clear, concise updates to collaborators.

• A minimum of 5 years’ experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent position, ideally within iGaming, interactive entertainment, technology, digital platforms, or a regulated industry.
• Demonstrated ability to translate complex products and roadmaps into clear, compelling, customer-relevant messaging and marketing materials.
• Experience coordinating cross-functional launches and managing multiple priorities, collaborators, dependencies, and deadlines.
• Strong commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption, and growth.
• Excellent written, verbal, and presentation skills, with close attention to accuracy, audience, and detail.
• Strong collaboration and relationship-management skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, and regional teams.
• Comfort using market, customer, competitive, and performance insights to build recommendations and improve execution.
• A practical, organized approach to planning, problem solving, and delivery in a fast paced, matrixed environment.
• Good judgement and a dedication to responsible gaming, brand stewardship, governance, and compliance in regulated markets.
• Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field.
• This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity. All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.

• We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success. Our approach is underpinned by a pay-for-performance belief in rewarding individual impact. Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.
• Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
• Specific details about compensation and benefits for this position will be discussed during the recruitment process.