
Technology, Information and Internet · 4.6k people
General Manager, Revenue Operations
Posted 10 Oct
What’s this role about? The General Manager will lead and scale the revenue operations function for the North American Enterprise segment, ensuring alignment with global strategy. This role involves driving forecasting discipline, managing GTM execution, and fostering cross-functional partnerships to improve revenue predictability and productivity.
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Company
About The Trade Desk It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
The Trade Desk
We’re committed to making digital advertising better, because the future of the open internet depends on it.

Responsibilities
- We are seeking a General Manager, North America – Revenue Operations to lead and scale our revenue operations function across the Enterprise segment in North America. This is a senior leadership role responsible for translating The Trade Desk’s global revenue strategy into disciplined execution, predictable outcomes, and scalable operating mechanisms across the region.
- This role sits at the intersection of strategy, operations, analytics, and execution. The ideal candidate is both a systems thinker and a hands-on operator. Someone who can design operating models, partner deeply with GTM leadership (Business Development and Customer Success), and drive accountability through data, process, and talent.
- You will be a critical partner to GTM leadership, Finance, Product, and global Revenue Operations as we continue to scale the business, improve forecasting rigor, and elevate how we manage portfolios, pipelines, and growth across North America.
- At The Trade Desk, this role offers the opportunity to shape how one of the world’s most sophisticated commercial organizations operates influencing revenue predictability, GTM productivity, and customer outcomes at scale.
- Own revenue operations for North America across the Enterprise segment, ensuring alignment with global RevOps strategy and standards.
- Translate company-wide revenue priorities into regional operating plans, execution rhythms, and measurable outcomes.
- Serve as a trusted operational partner to GTM leadership (Business Development and Customer Success).
- Lead forecasting, pipeline governance, and performance management across GTM teams supporting Enterprise segments.
- Establish consistent operating cadences for weekly, monthly, and quarterly revenue reviews.
- Improve forecast accuracy and predictability through disciplined processes, analytics, and tooling.
- Oversee portfolio design, territory structure, and quota execution to ensure fairness, stability, and scalability across the Enterprise segment.
- Partner with Finance and Global RevOps to align goaling, incentives, and capacity planning.
- Partner cross-functionally on product commercialization, program launches, and growth initiatives.
- Support Deal Strategy efforts by reinforcing standard commercial frameworks and disciplined deal execution.
- Champion structured feedback loops (win/loss, pipeline insights, customer feedback) to improve GTM effectiveness.
- Build, lead, and develop a high-performing North America Revenue Operations team supporting GTM.
- Establish clear roles, accountability, and performance standards across functional sub-teams.
- Foster a culture of operational excellence, partnership, and data-driven decision-making.
- Partner with Revenue Technology and Analytics teams to ensure CRM health, data quality, and scalable workflows.
- Drive adoption of tools and processes that reduce manual effort and enable GTM teams to focus on customers.
- Ensure insights are actionable, timely, and pushed to GTM leadership not pulled.
Qualification
- 12+ years of experience in revenue operations, GTM operations, business operations, or related leadership roles.
- Proven experience operating at scale within complex, multi-segment B2B or technology organizations.
- Experience partnering closely with senior GTM, Finance, and Product leaders in a matrixed environment.
- Demonstrated ability to lead and scale high-performing operational teams.
- Strong executive presence with the ability to influence without authority.
- Track record of driving clarity, accountability, and execution through structure and data.
- Deep understanding of forecasting, pipeline management, territory planning, and goaling mechanics.
- Strong analytical mindset with the ability to translate data into clear operational actions.
- Experience working with CRM systems (e.g., Salesforce) and revenue analytics tools.
- Highly collaborative, pragmatic, and execution oriented.
- Comfortable navigating ambiguity while building durable operating models.
- Passionate about building systems that scale and teams that perform.
- [LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
- In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
- The Trade Desk also offers a competitive benefits package. Click here to learn more.
- Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
- At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
- Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
- When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
Benefits
- Comprehensive healthcare
- Dental insurance
- Vision insurance
- 401k plan
- Company match
- Short-term disability coverage
- Long-term disability coverage
- Basic life insurance
- Well-being benefits
- Tuition reimbursement
- Parental leave
- Paid sick time
- Paid vacation
- Paid holidays
- Employee stock purchase plan
- Stock-based compensation
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