Director, Commercial Banking and Wealth Management Marketing

About CIBC CIBC is here to help all our clients reach their goals. We know the importance of reliable financial products and services, and we’re dedicated to providing them in a way that lets you bank however you want, whenever you want. With innovative tools designed around your priorities and a team fully focused on your success, you’ll get the insights you need to get even closer to achieving your goals. This culture of innovation and shared values of trust, teamwork and accountability are why we’ve been named a top employer in Canada. They’re also why a career at CIBC is more than a job—it’s an opportunity to grow and work alongside some of the brightest in Canada. La Banque CIBC est là pour aider tous nos clients à atteindre leurs objectifs. Nous connaissons l'importance de produits et services financiers fiables, et nous nous engageons à les fournir d'une manière qui vous permette d'effectuer vos opérations bancaires comme vous le souhaitez, quand vous le souhaitez. Avec des outils innovants conçus autour de vos priorités et une équipe entièrement centrée sur votre réussite, vous obtiendrez les informations dont vous avez besoin pour vous rapprocher encore plus de vos objectifs. Cette culture de l'innovation et les valeurs partagées de confiance, de travail d'équipe et de responsabilité sont la raison pour laquelle nous avons été nommés l'un des meilleurs employeurs au Canada. C'est aussi pourquoi une carrière à la Banque CIBC est plus qu'un emploi : c'est une occasion de grandir et de travailler aux côtés de certaines des personnes plus brillantes au Canada.

CIBC

Retail BankingBusiness BankingWealth Managementand Wholesale Banking

C

cibc.com

10,001+ employees

Banking

Toronto, Ontario

Public Company

681k LinkedIn followers

Raised $3.6B

• The US Marketing team brings CIBC’s brand to life in the market through
• integrated, insight-driven marketing strategies that support business growth and
• strengthen client relationships. As Director, Commercial Banking and Private
• Wealth Marketing, you'll develop and lead a strategic marketing roadmap for
• CIBC’s US Commercial Banking and Private Wealth businesses, with a primary focus
• on advancing Commercial Banking growth priorities. You’ll create integrated
• campaigns and go-to-market strategies that support client acquisition, deepen
• existing relationships, and strengthen CIBC’s position across key segments,
• industries, and geographies. In this role, you’ll partner closely with executive
• leaders, group heads, sales teams, and cross-functional partners to align
• marketing plans with business objectives and revenue goals. You’ll also identify
• opportunities to connect Commercial Banking and Private Wealth offerings,
• particularly for business owners, executives, founders, and clients experiencing
• major wealth events. Your knowledge of the US marketplace will be essential as
• you shape differentiated strategies that resonate with clients and drive
• measurable outcomes.
• Strategic leadership - Develop and execute integrated marketing strategies
• aligned to business objectives across Commercial Banking and Private Wealth,
• with a primary emphasis on Commercial Banking growth. Serve as a senior
• marketing advisor to executive leaders and group heads, leading positioning
• and go-to-market efforts across priority client segments and growth
• opportunities.
• Client acquisition and revenue growth - Design and oversee awareness,
• acquisition, and engagement campaigns that generate qualified opportunities
• for relationship managers and sales teams. Build targeted programs that
• increase penetration across Commercial and Industrial Banking, Commercial
• Real Estate, Treasury and Payment Solutions, Specialized Industries, and
• priority Private Wealth segments.
• Relationship deepening and client engagement - Lead thought leadership,
• content, events, and executive engagement strategies that strengthen brand
• awareness and reinforce CIBC’s trusted advisor position. Create personalized
• marketing programs and lifecycle-based communications that deepen client
• loyalty, improve the client experience, and support relationship expansion.
• Cross-business collaboration - Partner with group heads and internal
• stakeholders to tailor value propositions, communications, and campaigns to
• specific industries, client needs, and growth priorities. Identify
• opportunities to strengthen connectivity between Commercial Banking and
• Private Wealth, including support for liquidity events, succession planning,
• retirement transitions, and intergenerational wealth transfer.
• Marketing operations and performance measurement - Establish data-driven
• marketing frameworks and key performance indicators tied to awareness,
• acquisition, engagement, pipeline contribution, referral activity, and client
• growth outcomes. Use customer relationship management tools, digital
• analytics, client insights, and marketing automation platforms to optimize
• performance, while managing budgets, agency relationships, and resource
• allocation effectively.

• You can demonstrate deep marketing leadership experience. You bring 15+ years
• of experience in financial services marketing, including significant
• experience in Commercial Banking. Experience supporting Private Wealth or
• affluent client segments is an asset.
• You know the US market. You have experience developing and executing brand
• and marketing strategies in the US marketplace. You understand the needs of
• commercial and wealth clients, as well as the dynamics of complex,
• relationship-based sales environments.
• You are a caring and accountable leader. You have experience developing and
• implementing strategic team goals. You have experience coaching employees and
• inspiring successful team performance.
• You're passionate about people. You find meaning in relationships and
• surround yourself with a diverse network of partners. You connect with others
• through respect and authenticity.
• You act like an owner. You thrive when you're empowered to take initiative,
• go above and beyond, and deliver results.
• Values matter to you. You bring your real self to work, and you live our
• values - trust, teamwork, and accountability.
• At CIBC, we offer a competitive total rewards package. This role has an expected
• salary range of $180,000 - $220,000 for the market based on experience,
• qualifications, and location of the position. The successful candidate may be
• eligible to participate in the relevant business unit’s incentive compensation
• plan, which may also include a discretionary bonus component. CIBC offers a full
• range of benefits and programs to meet our employee’s needs; including Medical,
• Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other
• Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and
• Vacation), Holidays and 401(k), in addition to other special perks reserved for
• our team members.
• California residents — your privacy rights regarding your actual or prospective
• employment
• At CIBC, your goals are a priority. We start with your strengths and ambitions
• as an employee and strive to create opportunities to tap into your potential. We
• aspire to give you a career, rather than just a paycheck.
• competitive salary, incentive pay, banking benefits, a benefits program*, a
• vacation offering, wellbeing support, and MomentMakers, our social,
• points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together
• great minds to create innovative solutions that make a difference for our
• clients.
• initiatives like Purpose Day; a paid day off dedicated for you to use to
• invest in your growth and development.
• Subject to plan and program terms and conditions
• You need to be legally eligible to work at the location(s) specified above
• and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills
• tests (such as simulation, coding, MS Office). Our goal for the application
• process is to get to know more about you, all that you have to offer, and
• give you the opportunity to learn more about us.
• California residents — your privacy rights regarding your actual or prospective
• employment
• 40
• Analytical Thinking, Campaign Development, Communication, Customer Engagement,
• Leadership, Marketing Campaign Analysis, Marketing Planning, Operational

• Competitive salary
• Incentive pay
• Banking benefits
• Benefits program
• Vacation offering
• Wellbeing support
• MomentMakers recognition program
• Purpose Day