
Software Development · 330k people
Social Intelligence Manager, Brand Social
Posted 21 Oct
What’s this role about? Lead the global 24/7 social listening program by directing agency partners and managing research priorities to inform product and marketing strategies. Leverage AI and automation to scale listening systems while analyzing complex datasets to provide actionable insights for brand channel programming.
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Company
About Google A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh

Responsibilities
- Lead day-to-day operations of the global 24/7 social listening program,
- direct agencies and vendors, manage budgets and Statement of Works (SOWs),
- and align resources with research priorities.
- Set research priorities, triangulate listening, performance, platform
- research, and community observation to investigate emerging behaviors,
- tensions, and recurring needs, translating findings into guidance with
- marketing and product partners.
- Partner with internal leads on our AI and automation roadmap with internal
- and external partners; improve listening systems, efficiency, and research
- quality.
- Build processes to identify and triage cultural trends, positive engagement
- opportunities, and brand safety issues; coordinate timely information,
- responses, and escalation with cross-functional teams.
- Analyze large, complex social datasets, solve non-routine analytics problems,
- and own executive reporting; translate longitudinal insights into
- owned-channel strategy, programming, creative briefs, and engagement
- recommendations.
Qualification
Required
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in growth, performance, direct response, social,
- digital, cloud, and events marketing.
- Experience working cross-functionally with various stakeholders and teams.
Preferred
- Experience analyzing social and earned media data from industry-leading
- social listening software and databases (e.g., Brandwatch, Cision, Meltwater,
- Talkwalker, Sprinklr, Tubular, and similar).
- Experience managing large, complex programs.
- Experience innovating upon standard industry practices.
- Experience with social media strategy or traditional media planning.
- Experience working at large consumer brands, ideally tech experience or
- interest in automation and AI.
- Analytical mindset with strong quantitative reasoning, creativity, and
- strategic skills
Benefits
- Bonus
- Equity
- Health Insurance
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