Brand Manager - Unpublished R&D Product

About Riot Games Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights. Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.” Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Riot Games

Rioters wanted: we’re looking for humble, but ambitious, razor-sharp pros who take play seriously.

EntertainmentMusicConsole GamingEsportsSoftware EngineeringGame DevelopmentMobile GamesUnreal EngineTrading Card GameArt

R

riotgames.com

1,001-5,000 employees

Computer Games

Los Angeles, CA

2006

Privately Held

1.5M LinkedIn followers

Raised $21M

• Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
• Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation.
• Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions.
• Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners, while partnering with producers and channel owners who support day-to-day execution.
• Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates.
• Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs.
• Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service.
• Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook.

• 4+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house.
• Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns.
• Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners.
• Passion for games and empathy for players.
• Familiarity with global publishing models and working with regional or international partners.
• Experience or passion for the games industry, entertainment, or youth-culture-driven brands.
• For this role, you will find success through collaboration, operational excellence, and a deep commitment to delivering great player experiences. If you are energized by launching something new, aligning teams around bold moments, and turning ideas into action this could be the role for you.
• Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.
• At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
• Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories
• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters
• These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

• Medical insurance
• Dental insurance
• Life insurance
• Parental leave
• 401k with company match
• Open paid time off
• Flexible work schedules
• Vision insurance
• Short-term disability
• Long-term disability