Brand Marketing Manager, Facebook

About Meta Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Meta

ConnectivityArtificial IntelligenceVirtual RealityMachine LearningSocial MediaAugmented RealityMarketing ScienceMobile ConnectivityOpen Computeand Metaverse

M

metacareers.com

10,001+ employees

Software Development

Menlo Park, CA

Public Company

12.4M LinkedIn followers

Raised $79.6B

• Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
• Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
• Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
• Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
• Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Required

• 6+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale
• Experience in developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives
• Experience using data and consumer research to inform strategy and drive actionable insights
• Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative
• Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
• Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities
• Bachelor's degree in business, marketing, analytics, or a related field

Preferred

• Experience in marketing to emerging user segments, including teenagers and young adults
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience re-energizing established consumer brands at scale
• Experience with creator-driven or community-driven marketing
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• $124,000/year to $178,000/year + bonus + equity + benefits

• Bonus
• Equity
• Health Insurance