Lead, Product Marketing Manager - Brand

About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc.

augmented reality and technology

S

careers.snap.com

5,001-10,000 employees

Software Development

Santa Monica, California

Public Company

562k LinkedIn followers

Raised $7.6B

• Own the go-to-market strategy for Snap's video solutions, partnering closely
• with Product, Sales, and Marketing Science to bring new video formats and
• features to market across Snap's surfaces
• Develop positioning, narrative, and sales activation plans across the Brand
• product portfolio, ensuring advertisers and agencies understand how Snap's
• offerings fit into their broader video and social strategy
• Act as the voice of the advertiser by gathering and synthesizing feedback on
• video and Brand products, directly informing product strategy and roadmap
• shared with Director and MD-level leadership
• Build a deep, current understanding of the social and CTV video landscape,
• including competitive offerings and emerging formats, and translate that
• knowledge into sharp, differentiated positioning for Snap
• Develop sales enablement materials and programs — pitch narratives, case
• studies, and training — that drive adoption and revenue growth for Brand and
• video solutions
• Define and track KPIs for adoption, advertiser satisfaction, and revenue,
• delivering clear performance narratives to senior leadership in QBRs and
• strategic reviews
• Establish scalable feedback loops between advertisers, sales, and product
• teams to prioritize high-impact opportunities and improve the end-to-end
• advertiser experience

Required

• Strong understanding of brand advertising and how advertisers and agencies
• evaluate and buy video and brand-building media
• Fluency in the social and CTV video landscape, including how Snap's surfaces
• compare to and differentiate from competitive platforms
• Advanced expertise in digital advertising, monetization, and platform
• strategy
• Strong executive presence with the ability to influence at the highest levels
• Proven leadership in scaling marketing programs and frameworks globally
• Exceptional communication and storytelling skills, with experience presenting
• to business, technical teams, and Advertiser/Agency Senior Leadership
• Ability to operate autonomously and lead in ambiguous, high-impact
• initiatives across multiple teams and products
• Demonstrated ability to champion AI adoption and lead the automation of
• manual workflows, freeing team capacity to focus on high-value strategic work
• that drives business impact
• 8+ years of experience in product marketing, product strategy, or other
• relevant digital marketing or advertising roles
• Experience in product marketing for brand advertising, video, or media
• products

Preferred

• Experience leading marketing for video, CTV, or social advertising products
• at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence and competitive video/CTV landscape
• insight into product direction
• Comfortable with data analysis and visualization using tools like Looker or
• similar platforms
• "Default Together" Policy at Snap: At Snap Inc. we believe that being together
• in person helps us build our culture faster, reinforce our values, and serve our
• community, customers and partners better through dynamic collaboration. To
• reflect this, we practice a “default together” approach and expect our team
• members to work in an office 4+ days per week.
• At Snap, we believe that having a team of diverse backgrounds and voices working
• together will enable us to create innovative products that improve the way
• EOE, including disability/vets.
• Chance Initiative for Hiring, where applicable).
• Our Benefits [http://careers.snap.com/benefits]: Snap Inc. is its own community,
• so we’ve got your back! We do our best to make sure you and your loved ones have
• everything you need to be happy and healthy, on your own terms. Our benefits are
• built around your needs and include paid parental leave, comprehensive medical
• coverage, emotional and mental health support programs, and compensation
• packages that let you share in Snap’s long-term success!

• In the United States, work locations are assigned a pay zone which determines
• the salary range for the position. The successful candidate’s starting pay will
• be determined based on job-related skills, experience, qualifications, work
• location, and market conditions. The starting pay may be negotiable within the
• salary range for the position. These pay zones may be modified in the future.
• The base salary range for this position is $190,000-$284,000 annually.
• The base salary range for this position is $181,000-$270,000 annually.
• The base salary range for this position is $162,000-$241,000 annually.
• This position is eligible for equity in the form of RSUs.
• If you believe this job description is missing required pay transparency
• information, please submit a report through this form: Job Description Pay Range