Senior Product Marketing Manager, Personalization

About Klaviyo Klaviyo (NYSE: KVYO) is the autonomous B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 193,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Klaviyo

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

K

klaviyo.com

1,001-5,000 employees

Marketing Services

Boston, Massachusetts

2012

Public Company

179k LinkedIn followers

Raised $1.3B

• Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.
• Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.
• Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.
• Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.
• Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.
• Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.
• Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.
• Measurement: Define success metrics for launches and programs, report on results, and iterate.
• Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.

• 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.
• Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.
• Marketing technology and/or e-commerce experience is a significant plus.
• Examples of great positioning and messaging that cut through the noise and differentiated your product or service.
• Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.
• Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.
• Excellent verbal and written communication and presentation skills, including with senior leaders.
• Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.
• Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.
• Curiosity about customers and a passion for going deep into a technical product.
• Love and thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least five years of related experience required, including product marketing at a software company.
• Experience with sales enablement and working with Sales and Customer Success teams is preferred.
• Experience with AI/ML, analytics, CDP, or marketing automation products is preferred.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
• In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
• Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
• Base Pay Range For US Locations
• $116,000—$174,000 USD
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
• We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
• AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
• IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

• Health Insurance
• Wellbeing Benefits
• Equity
• Annual Cash Bonus Plan
• Sign-on Payments