Product Marketing Manager - Mobile

About Klaviyo Klaviyo (NYSE: KVYO) is the autonomous B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 193,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Klaviyo

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

K

klaviyo.com

1,001-5,000 employees

Marketing Services

Boston, Massachusetts

2012

Public Company

179k LinkedIn followers

Raised $1.3B

• Strategic Positioning & Storytelling: Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.
• GTM & Product Launches: Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.
• Market & Competitive Intelligence: Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market.
• Roadmap Evangelization & Influence: Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.
• Adoption & Revenue Growth: Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.
• Sales Enablement & Deal Support: Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.
• Cross-Functional Leadership: Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit.

• 2+ years of experience in B2B SaaS product marketing roles
• Marketing tech experience and or e-commerce is a huge plus
• Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
• Love and thrive in a fast-paced, dynamic environment
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
• In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
• Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
• Base Pay Range For US Locations
• $88,000—$132,000 USD
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
• We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
• AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
• IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

• Health Insurance
• Wellbeing Benefits
• Annual Cash Bonus Plan
• Equity
• Sign-on Payments