
Software Development · 659 people
Senior Product Marketing Manager
Posted 20 Oct
What’s this role about? The Senior Product Marketing Manager will lead go-to-market strategy and develop compelling narratives for cyber risk intelligence solutions. They will partner with cross-functional teams to drive product launches, sales enablement, and measurable market adoption.
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Company
About Bitsight Bitsight is the global leader in cyber risk intelligence, leveraging advanced AI to empower organizations with precise insights derived from the industry’s most extensive external cybersecurity dataset. With more than 3,500 customers and over 68,000 organizations active on its platform, Bitsight delivers real-time visibility into cyber risk and threat exposure, enabling teams to rapidly identify vulnerabilities, detect emerging threats, prioritize remediation, and mitigate risks across their extended attack surface. Bitsight proactively uncovers security gaps across infrastructure, cloud environments, digital identities, and third- and fourth-party ecosystems. From security operations and governance teams to executive boardrooms, Bitsight provides the unified intelligence backbone required to confidently manage cyber risk and address exposures before they impact performance.
Bitsight

Responsibilities
- Over 3500 customers trust Bitsight
- Over 600 teammates are dispersed throughout Boston, Raleigh, New York,
- Lisbon, Singapore, and remote
- Own positioning, messaging, and go-to-market strategy for assigned solutions.
- Develop compelling narratives that connect attack-surface visibility, threat
- intelligence, business context, and remediation to improved cyber resilience.
- Articulate Bitsight’s value across enterprise, third-party, fourth-party, and
- supply-chain exposure.
- Translate complex technical capabilities into clear customer outcomes for
- executive, risk, and technical audiences.
- Partner with Product Management to bring customer, market, and competitive
- insight into product strategy and roadmap decisions.
- Lead cross-functional launches from strategy and messaging through content,
- enablement, campaigns, and market activation.
- Create core assets including messaging frameworks, presentations, solution
- briefs, web content, sales plays, competitive guidance, and thought
- leadership.
- Equip Sales and partners with the knowledge, tools, and proof points needed
- to win.
- Build deep knowledge of buyers, use cases, competitors, market trends, and
- emerging AI-driven security challenges.
- Engage customers, analysts, and industry influencers to strengthen market
- credibility and shape category perception.
- Measure impact through adoption, pipeline, competitive performance, and
- revenue contribution.
Qualification
- 7+ years of experience in B2B product marketing, technical marketing, product
- management, or a related go-to-market role.
- Meaningful experience in cybersecurity, preferably exposure management,
- attack-surface management, vulnerability management, threat intelligence,
- security operations, or third-party risk.
- Demonstrated success developing differentiated positioning, leading product
- launches, and enabling enterprise sales teams.
- Ability to understand technical products and turn complexity into concise,
- compelling stories.
- Strong knowledge of enterprise cybersecurity buyers, workflows, and market
- dynamics.
- Exceptional writing, presentation, and executive communication skills.
- Strong cross-functional leadership with the ability to influence without
- direct authority.
- Strategic thinker who is equally comfortable creating the strategy and doing
- the work.
- Curiosity about AI and its impact on security threats, security operations,
- and product marketing.
- The anticipated hiring base salary range for this position is 141,000.00 -
- 176,000.00 USD Annual for US-based employees. This range reflects the minimum
- and maximum target for new hire salaries for the position across all US
- locations, is based on a full-time work schedule, and is Bitsight’s good faith
- estimate as of the date of this posting. Within the range, individual pay is
- determined by work location and additional factors, including job-related
- skills, experience, and relevant education or training.
- This means we do not tolerate discrimination of any kind and are committed to
- Culture. We put our people first. Bitsight offers best in class benefits. We
- devote the same energy to nurturing our company's inclusive culture as we apply
- to serving our customers' needs. Working at Bitsight will give you the
- opportunity to fulfill your professional goals and expand your skills.
- Open-minded. If you got to this point, we hope you’re feeling excited about the
- job description you just read. Even if you don’t feel that you meet every
- single requirement, we still encourage you to apply. We’re eager to meet people
- that believe in Bitsight’s mission and can contribute to our team in a variety
- of ways.
- This role uses AI-assisted transcription during the interview process. All
- hiring decisions are made by our recruitment team.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Paid parental leave
- Flexible time off
- 401(k) plan
- Life insurance
- Disability insurance
- Tuition reimbursement
- Equity grant
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