Senior Product Marketing Manager, Go-to-Market Excellence

About Klaviyo Klaviyo (NYSE: KVYO) is the autonomous B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 193,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Klaviyo

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

K

klaviyo.com

1,001-5,000 employees

Marketing Services

Boston, Massachusetts

2012

Public Company

179k LinkedIn followers

Raised $1.3B

• Seller Experience: Own the end-to-end experience for sellers: what they need, when they need it, and how they find it. Make our messaging, assets, and product knowledge easy to access and use, and simplify the path from product launch to the field.
• Sales Plays & Programs: Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership.
• CSM Product Adoption: Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.
• Enablement Strategy: Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support, working with Enablement to deliver training, certification, and ongoing learning that sticks.
• Partner Extension: Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence.
• Launch-to-Field Translation: Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives, assets, and readiness, and make sure the field is prepared before go-live.
• Field Insight & Roadmap Influence: Gather win/loss, call, and deal insight; spot patterns in what the field and customers need; and bring them to PMM and Product to shape messaging and priorities.
• Measurement: Define and track success metrics for plays, programs, and enablement, such as win rate, pipeline influence, content usage, adoption, and attach. Use results to iterate.
• Performs other related duties as assigned to support the overall objectives of the Klaviyo PMM organization and GTM teams.

• 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles.
• Proven track record of building sales plays, programs, and enablement that measurably improved field performance.
• Experience working directly with sales and customer success teams, and credibility with sellers and CSMs.
• Experience building enablement for, or marketing through, channel or ecosystem partners is a plus.
• Marketing technology and/or e-commerce experience is a plus.
• Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy.
• Clear communicator who simplifies complex products into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams.
• Self-starter with an owner mindset, accountable for business results and not only deliverables.
• Love and thrive in a fast-paced, dynamic environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• At least five years of related experience required, including product marketing, sales enablement, or field marketing at a software company.
• Experience with sales and CS enablement platforms and CRM tools is preferred.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
• In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
• Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
• Base Pay Range For US Locations
• $116,000—$174,000 USD
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
• We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
• AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
• IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

• Annual cash bonus plan
• Equity
• Sign-on payments
• Health benefits
• Welfare benefits
• Wellbeing benefits