Manager, CRM & Digital Marketing

About Shiseido Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions. Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world. As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.

Shiseido

PrestigeFragranceSkin careCosmeticsBeautyScienceArt & DesignJapanese AestheticLuxuryand Makeup

S

corp.shiseido.com/en

10,001+ employees

Personal Care Product Manufacturing

Minato-ku, Tokyo

Public Company

742k LinkedIn followers

• collaborative workplace culture where creative thinking, inclusivity and unique
• diverse perspectives are celebrated in order to drive success for both our
• employees and the company as a whole. By prioritizing our team and promoting an
• open-minded environment, we push the boundaries of what's possible and bring new
• ideas to life.
• The Manager, CRM & Digital Marketing is responsible for implementing customer
• lifecycle marketing and digital engagement initiatives across Shiseido, NARS
• Cosmetics and Clé de Peau Beauté. This role brings omnichannel CRM programs to
• life across DTC and Retailer channels, leveraging customer data and insights to
• drive acquisition, engagement, retention, and revenue growth.
• Oversee CRM and digital marketing execution and analytics of CRM campaigns to
• drive acquisition, engagement, retention and revenue growth for Shiseido,
• NARS Cosmetics and Clé de Peau Beauté
• Own the omnichannel CRM calendar and campaign execution across email, SMS,
• direct mail, personalization, lifecycle marketing, and retailer CRM,
• including content planning, creative briefing, QA, and delivery to ensure a
• seamless customer experience and on-time execution
• Develop customer segmentation, audience targeting, testing, and
• personalization strategies leveraging Customer Data Platform and data
• insights to increase engagement, conversion, and customer lifetime value
• Activate customer data and CRM campaigns to support sales growth and customer
• engagement across key Retailer channels (Amazon, Sephora, Macy's, etc)
• Serve as primary contact for email marketing operations, partnering with
• external agency to maximize resource utilization, execute campaigns, and
• drive operational efficiencies through best-in-class and AI-enabled practices
• Amplify SMS channel growth through targeted campaigns, testing, and
• performance optimization
• Manage affiliate and creator programs with agency partners to drive
• acquisition and optimize performance/ ROI
• Partner with external media agency to activate and optimize lower-funnel paid
• Search and Social strategies
• Expand the contactable customer base through data capture strategies that
• fuel acquisition and retention
• Prepare and analyze CRM and KPI reporting, identifying trends and
• opportunities to improve performance
• Assist with CRM budget monthly P&L accountability for CRM tools and campaign
• spend
• Partner cross-functionally to drive CRM alignment, prioritization, and
• execution of customer growth initiatives
• Lead, coach, and develop 1 direct report to foster innovation,
• accountability, collaboration, and growth
• Perform other duties and strategic initiatives as assigned.

• 3-5 years of experience in CRM, lifecycle marketing, digital marketing, or
• customer engagement, preferably within beauty, retail, or consumer products
• Bachelor’s degree in Marketing, Business or related field
• Experience with CRM technologies, including ESPs, CDPs, marketing automation,
• and analytics platforms
• Strong analytical skills, including budget management, forecasting, and KPI
• reporting
• Solid cross-functional collaboration skills
• Strong pulse on industry trends, competitive landscape, and innovation
• You may be asked to perform other duties needed to help drive to our vision,
• fulfill our mission and abide by our organization’s values.

• At Shiseido Americas, our pride extends beyond our rich legacy to our passionate
• and talented team that brings it to life every day. We recognize that without
• our people, innovation would not be possible. That's why we go above and beyond
• with our comprehensive benefits program to recognize our employees. With an
• array of options designed to give our employees peace of mind, our perks &
• benefits program is more than just a perk – it's an investment in our people's
• futures. Whether you're looking for comprehensive health coverage, retirement
• savings, or paid time off, our benefits have you covered! Check out a list of
• The base pay for this position may vary based on geographic location. Actual
• base pay offered will be based on several factors including job-specific
• knowledge, education, skills, and depth of experience. In addition to base pay,
• we may offer additional forms of compensation as components of a total
• compensation package, including participation in our bonus program which
• features the ability to overachieve, in addition to a full range of competitive
• benefits.