Sr Manager, CRM

About Blue Nile Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.

Blue Nile

Blue Nile operates as the original online jeweler, offering smart luxury and meticulous craftsmanship.

eCommerceRetailDiamondsJewelryEducationand Guidance

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B

bluenile.com

501-1,000 employees

Retail

New York, NY

Public Company

40k LinkedIn followers

Raised $62M

• Develop & execute experimentation plans and testing framework that evolve our automation flows, segmentation, and messaging.
• Leverage customer behavior data and customer interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement.
• Ideate and build measurement plans and strategies for different lifecycle programs (i.e. email, SMS).
• Maintain positive and collaborative relationships with cross functional teams (i.e. creative, agencies, and front-end developers).
• Partner with agencies and outside vendors on data modelling to drive and optimize segmentation/personalization and develop contact/targeting strategies.
• Create, manage, and implement complex customer segmentation strategies.
• Partner with senior leaders on development and optimizations of KPIs including: CTR, open rate, product adoption, product engagement, retention, and upsell.
• Interpret data, analyze results, develop reports, and create dashboards for key stakeholders.
• Bachelor’s degree in marketing, statistics, or business with working experience managing data analysis.
• 7+ years of experience in lifecycle marketing or relevant experiences.
• 4+ years managing and leading teams.
• Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation).
• Proven expertise with working in an enterprise level ESP.
• Strong understanding of developing audience segmentation.
• Knowledgeable on performance tracking & reporting to support team’s development.
• Adaptable team player with the capability to prioritize projects and tasks.
• Exceptional communication skills both written and verbal to provided detail reporting.
• At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location
• Paid Time Off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with Company Match
• Flexible Spending Account | Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance.
• Annual base pay: $130,000-$160,000. Final pay rate shall be determined and is based on experience and qualifications.

• Paid Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Prescription Insurance
• 401(k) Retirement Plan
• Company Match
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance