Lead, Product Marketing Manager - Measurement

About Snap Inc. Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc.

augmented reality and technology

S

careers.snap.com

5,001-10,000 employees

Software Development

Santa Monica, California

Public Company

562k LinkedIn followers

Raised $7.6B

• Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
• Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
• Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
• Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.

Required

• Strong understanding of digital advertising and advertiser measurement needs.
• Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
• Ability to translate complex technical products into clear, differentiated advertiser value.
• Proven cross-functional leadership across Product, Engineering, and Sales.
• Excellent analytical and communication skills; self-directed with strong ownership and judgment.
• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles

Preferred

• Product marketing or product strategy experience with advertising products at scale in a technology company
• Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
• Third-party measurement expertise or thought leadership in the space
• "Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
• Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

• In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
• The base salary range for this position is $190,000-$284,000 annually.
• The base salary range for this position is $181,000-$270,000 annually.
• The base salary range for this position is $162,000-$241,000 annually.
• This position is eligible for equity in the form of RSUs.
• If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.