Head of Marketing

About Ecotricity We're Ecotricity, the world's first green energy supply company! Our electricity is 100% green – made from the sun and the wind. In just over 30 years we’ve built 24 wind parks and 3 sun parks all over the country. Ecotricity is the only energy company in the world certified as vegan by both The Vegan Society and Viva!, the vegan charity. As you’d expect, vegan energy is produced without involving animals. We’re proud that we’re a Which? Eco Provider for energy. The Which? Eco Provider endorsement is given to energy suppliers who make the greatest positive impact in generating renewable electricity, building new sources of green energy and helping the transition away from fossil fuels. What makes Ecotricity different from other energy companies is that we take the money we make from our customers’ bills and use it to build new forms of green energy. We call it Bills into Mills and it means that by paying your bill every month you’re helping fight climate change. Every new windmill or sun park we build reduces Britain’s reliance on fossil fuels to generate electricity.

Ecotricity

We’re Ecotricity - Founders of the Global Green Energy Supply Movement

Green electricityGreen gasWind parksGreen energyRenewablesSun parksWind parksWindmillsand Vegan energy

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E

linktr.ee/ecotricity

501-1,000 employees

Utilities

Stroud, Glos

1995

Privately Held

55k LinkedIn followers

• This is a senior leadership role for someone who wants genuine ownership of a marketing function. You’ll set the direction for marketing across the business, translating company goals from the founders into a clear strategy, targets and plan for the team, and you’ll be accountable for delivering against them.
• You’ll own our marketing budget and channel mix across paid media, email, social and creative, working closely with our Head of Growth on commercial strategy and with the programming team to make sure audience data shapes what we put on. You’ll be trusted to make big calls independently and to bring the right decisions to the leadership table.
• Our content spans a wide range of topics, from mental health to medieval history, from feminism to intergenerational trauma. This means we require a candidate with a high degree of intuition, emotional intelligence, and curiosity. Marketing our topics requires a high level of sensitivity and cultural awareness. Ideally, you would have a degree in a relevant field which gives you a solid understanding of one of our content pillars (Psychology, Neuroscience, History, Classics, Science, Mental Health, etc) or another relevant qualification or experience.
• Seed Talks is a rapidly growing start up and this role is a senior leadership position. As the company grows,this role will grow in responsibility and authority; we are looking for a candidate with high career aspirations and confidence to face challenges head-on, learning as they go.
• Set and own the marketing strategy, turning company-level goals into team targets, priorities and quarterly plans
• Lead, manage and develop the marketing team, and help shape how the team grows
• Own the marketing budget and allocate spend across channels to maximise return
• Oversee paid social and paid search: budgets, creative testing and scaling campaigns profitably
• Drive growth in our international markets, adapting our approach for the USA, Australia and beyond
• Identify, test and scale new marketing channels and partnerships
• Build clear performance reporting across all channels and share insights with leadership and programming
• Champion a test-and-learn culture, using A/B testing and data to guide decisions
• Improve conversion end-to-end, from first touchpoint through to purchase and repeat attendance
• Oversee email marketing and CRM, growing our audience and lifetime value
• Guide our organic social and content strategy, and lead creative brainstorms
• Strengthen and protect the Seed Talks brand as we grow into new formats and markets

• Comfortable working in a fast-moving, results-driven start-up environment
• Highly confident with data analysis, attribution and commercial metrics
• Proven line management experience and confidence leading a team
• A degree or qualification relevant to our subjects. We’d love you to have an understanding of our content and assist with programming
• 5+ years in a marketing role
• Strong strategic thinking alongside a willingness to stay hands-on
• Meta ads experience
• Experience across other platforms: Google, LinkedIn, Reddit, TikTok etc.
• Email marketing and CRM experience (Mailchimp or equivalent)
• Experience owning project P&Ls
• Experience marketing into international markets, particularly the USA or Australia
• PR experience or managing external partners and agencies
• Background in events, culture, education or subscription/membership brands
• A genuine interest in our subject areas: psychology, science, culture, history and more!

• Hybrid working, with semi-flexible hours. We do our best to have a positive culture here with a genuine focus on good work-life balance
• Performance-linked quarterly bonus
• Company share scheme
• Free entry to all Seed Talks events
• Opportunity to shape the future of a high-growth, mission-led company
• A high degree of agency and independence
• Cycle to work scheme
• Basic health insurance provided by Benenden
• Budget for courses, conferences and self-development