Head of Marketing

About Imsi Creative We blend big-brand thinking with boutique agility, led by seasoned marketing experts. Our mission is simple: deliver standout marketing solutions by seamlessly blending strategy, creativity, and digital execution We’re here not just to meet your expectations, but to exceed them, helping you connect with the right audience and take your brand to new heights.

Imsi Creative

Digital Marketing That Converts

Digital MarketingMarketing StrategySocial MediaContent MarketingEmail MarketingGraphic DesignWeb Development and ManagementInstagramand Blog Management

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I

imsicreative.com

2-10 employees

Marketing Services

2016

Privately Held

• Strategy & Leadership: Lead marketing strategy across a portfolio of hospitality, lifestyle and consumer brands, identifying opportunities to improve performance, strengthen positioning and drive commercial results.
• Paid Media: Oversee Meta and Google Ads campaigns, working closely with our paid media specialist on strategy, budgets, targeting, optimisation and reporting. You’ll bring the technical expertise to confidently manage campaigns yourself when required.
• Creative & Content: Set the creative direction for social media and content campaigns, collaborating with our Content and Social Lead, photographers and videographers to deliver compelling, culturally relevant work.
• Client Management: Own senior client relationships, lead strategic meetings and ensure activity consistently delivers against business objectives.
• Team Leadership: Manage and develop our internal team and external specialists, ensuring priorities, responsibilities and deliverables are clear.
• Commercial Growth: Identify opportunities to grow existing accounts, contribute to new business pitches and proposals, and support the continued growth of Imsi Creative.
• Agency Operations: Oversee project delivery, reporting, resourcing and account profitability, ensuring the agency operates efficiently and maintains a consistently high standard of work.
• 7+ years of marketing experience, ideally within a creative, digital or integrated marketing agency.
• Strong, hands-on experience managing and optimising paid media campaigns across Meta and Google Ads, with a proven understanding of performance metrics and commercial outcomes.
• Demonstrated ability to develop and execute integrated marketing strategies across paid media, organic social and content.
• A strong creative eye and experience directing campaigns, content production and creative teams.
• Proven experience managing multiple client accounts, building senior stakeholder relationships and delivering measurable results.
• Experience leading teams, managing contractors and overseeing competing priorities.
• Commercial awareness, with an understanding of agency operations, client retention, budgets and account growth.
• A proactive, solutions-focused approach, with the confidence to work independently and take ownership.

Required

• Marketing: 6 years (required)
• paid advertising: 4 years (required)
• Work Location: Hybrid remote in London WC2R 1EA

Preferred

• Experience working with hospitality, fashion, lifestyle or consumer brands.
• Previous experience as a Head of Marketing, Senior Account Director, Marketing Director or similar.
• Experience working in a boutique agency or fast-growing business.
• Knowledge of SEO, Google Business Profile and CRM/email marketing.
• Experience developing proposals, pitching for new business and growing client accounts.

• You’ll join a growing independent agency with an exciting portfolio of brands, a talented creative team and the opportunity to genuinely shape how the business operates.
• This is an opportunity to take ownership of client strategy and delivery, work across a diverse mix of creative and performance marketing projects, and play a meaningful role in the agency’s growth.
• We offer a collaborative, flexible working environment, direct access to the founder and a performance-based bonus structure that rewards new business growth.